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Análisis de uso de la infografía de diario El Universo 2022
| dc.contributor.advisor | Lemos Beltrán, Daniel Gustavo | |
| dc.contributor.author | Zamora Chaguay, Harold Enrique | |
| dc.date.accessioned | 2022-10-26T22:00:52Z | |
| dc.date.available | 2022-10-26T22:00:52Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13054 | |
| dc.description | The case study called: “Analysis of the use of the infographics of the newspaper El Universo in 2022, has as a general objective: to analyze the use of the infographics of the newspaper El Universo and its impact on readers in the year 2022; In it, the descriptive method and techniques for obtaining information such as documentary analysis were used to determine the theory of recognized authors that help to understand the subject; In the same way, the content analysis of the infographics presented during the year 2022 was used; regarding the fundamental elements that they must meet to be of quality; Likewise, two experts in social communication were interviewed, from the information obtained precise data were obtained that led to results such as: the infographics presented by Diario El Universo during 2022 have been valued as high quality by readers because they meet with the expected parameters of a company like El Universo, regarding the organization of content, quality of information, individuality, so they generate a positive impact on the reading community, so they tend to share them on their social networks, a situation that helps to improve communication systems. | es_ES |
| dc.description | The case study called: “Analysis of the use of the infographics of the newspaper El Universo in 2022, has as a general objective: to analyze the use of the infographics of the newspaper El Universo and its impact on readers in the year 2022; In it, the descriptive method and techniques for obtaining information such as documentary analysis were used to determine the theory of recognized authors that help to understand the subject; In the same way, the content analysis of the infographics presented during the year 2022 was used; regarding the fundamental elements that they must meet to be of quality; Likewise, two experts in social communication were interviewed, from the information obtained precise data were obtained that led to results such as: the infographics presented by Diario El Universo during 2022 have been valued as high quality by readers because they meet with the expected parameters of a company like El Universo, regarding the organization of content, quality of information, individuality, so they generate a positive impact on the reading community, so they tend to share them on their social networks, a situation that helps to improve communication systems. | es_ES |
| dc.description.abstract | El estudio de caso denominado: “Análisis del uso de las infografías del diario El Universo en el 2022, tiene como objetivo general: analizar el uso de la infografía del diario El Universo y su impacto en los lectores en el año 2022; en él se empleó el método descriptivo y técnicas de obtención de información tales como análisis documental para determinar la teoría de autores reconocidos que ayude a la comprensión del tema; de la misma forma se utilizó el análisis de contenidos de las infografías presentadas durante el año 2022; respecto a los elementos fundamentales que deben de reunir para ser de calidad; así mismo se entrevistó a dos expertos en comunicación social, de la información obtenida se obtuvieron datos precisos que llevaron a resultados tales como: las infografías que presenta Diario El Universo durante el 2022 han sido valoradas como de alta calidad por los lectores debido a que cumplen con los parámetros esperados de una empresa como El Universo, respecto a la organización del contenido, calidad de información, individualidad, por lo que generan un impacto positivo en la comunidad lectora, por lo que tienden a compartirlas en sus redes sociales, situación que ayuda a mejorar los sistemas de comunicación. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación | es_ES |
| dc.subject | Imagen | es_ES |
| dc.subject | Infografía | es_ES |
| dc.subject | Prensa | es_ES |
| dc.title | Análisis de uso de la infografía de diario El Universo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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