Mostrar el registro sencillo del ítem
Análisis de contenido fotográfico en redes sociales: Caso Universidad Técnica de Babahoyo
| dc.contributor.advisor | Campi Cevallos, Cumanda Fanny | |
| dc.contributor.author | Sánchez Ramírez, Indira Lissette | |
| dc.date.accessioned | 2022-10-26T21:48:13Z | |
| dc.date.available | 2022-10-26T21:48:13Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13052 | |
| dc.description | The following research work aims to analyze the composition of the photographs published on the social networks of the Technical University of Babahoyo. For its compliance, the Facebook Fan Page "Technical University of Babahoyo-Oficial" was accessed since it is currently the official channel where the activities of the University carried out by the Communication Directorate are transmitted. The methodological design of this research is concretized in two phases: First a descriptive research was carried out (observing and describing the publications with photographic content in the Fan Page of the Technical University of Babahoyo). Secondly, it was analytical (analysis and evaluation of photographic contents through a photographic analysis sheet). The methodology applied was qualitative and quantitative; since techniques were used in the analysis of photographic content. 20 publications were extracted that in total contained 60 photos that showed the different activities of the institution such as: talks / conferences, agreements / collaborations, events, photos of the institution's facilities, student photos, practice of academic activities, being the photos of the installation of the institution of greater presence due in part to the improvement activities in the institution for a safe return to face-to-face classes, however, the photos of greatest interaction and acceptance among students are those that represent events where they participate or of the photos that refer to them and their academic activities. Regarding the photographic technique, the framing of general plane and three-quarter plane are the most used by UTB photographers, always highlighting the people or group of people in a set or the activity carried out, natural lighting, a normal angle, a neutral tonality are technical aspects that stand out among the photographs published on the fan page. | es_ES |
| dc.description | The following research work aims to analyze the composition of the photographs published on the social networks of the Technical University of Babahoyo. For its compliance, the Facebook Fan Page "Technical University of Babahoyo-Oficial" was accessed since it is currently the official channel where the activities of the University carried out by the Communication Directorate are transmitted. The methodological design of this research is concretized in two phases: First a descriptive research was carried out (observing and describing the publications with photographic content in the Fan Page of the Technical University of Babahoyo). Secondly, it was analytical (analysis and evaluation of photographic contents through a photographic analysis sheet). The methodology applied was qualitative and quantitative; since techniques were used in the analysis of photographic content. 20 publications were extracted that in total contained 60 photos that showed the different activities of the institution such as: talks / conferences, agreements / collaborations, events, photos of the institution's facilities, student photos, practice of academic activities, being the photos of the installation of the institution of greater presence due in part to the improvement activities in the institution for a safe return to face-to-face classes, however, the photos of greatest interaction and acceptance among students are those that represent events where they participate or of the photos that refer to them and their academic activities. Regarding the photographic technique, the framing of general plane and three-quarter plane are the most used by UTB photographers, always highlighting the people or group of people in a set or the activity carried out, natural lighting, a normal angle, a neutral tonality are technical aspects that stand out among the photographs published on the fan page. | es_ES |
| dc.description.abstract | El siguiente trabajo investigativo tiene como objetivo Analizar la composición de las fotografías publicadas en las redes sociales de la Universidad Técnica de Babahoyo. Para su complimiento se accedió a la Fan Page de Facebook “Universidad Técnica de Babahoyo-Oficial” ya que actualmente es el canal oficial en donde se transmiten las actividades de la Universidad efectuadas por la Dirección de Comunicación. El diseño metodológico de la presente investigación se concreta en dos fases: Primero se llevó a cabo una investigación descriptiva (observando y describiendo las publicaciones con contenido fotográfico en la Fan Page de la Universidad Técnica de Babahoyo). En segundo lugar, fue analítica (análisis y evaluación de los contenidos fotográficos a través de una ficha de análisis fotográfico). La metodología aplicada fue de tipo cualitativa y cuantitativa; puesto que se usaron técnicas en el análisis de contenido fotográfico. Se extrajeron 20 publicaciones que en total contenían 60 fotos que mostraban las diferentes actividades de la institución como: charlas/conferencias, convenios/colaboraciones, eventos, fotos de instalaciones de la institución, fotos estudiantes, práctica de actividades académicas, siendo las fotos de las instalación de la institución de mayor presencia debido en parte la actividades de mejora en la institución para un retorno a clases presencial seguro, sin embargo las fotos de mayor interacción y aceptación entre los estudiantes son las que representan eventos donde ellos participan o de las fotos que hacen referencia a ellos y sus actividades académicas. Respecto a la técnica fotográfica el encuadre de plano general y plano tres cuartos son los más usados por los fotógrafos de UTB, destacando siempre a las personas o grupo de personas en un conjunto o la actividad realizada, una iluminación natural, un ángulo normal, una tonalidad neutral son aspectos técnicos que destacan entre las fotografías publicadas en la fan page. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Fotografía | es_ES |
| dc.subject | Análisis fotográfico | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Universidad | es_ES |
| dc.title | Análisis de contenido fotográfico en redes sociales: Caso Universidad Técnica de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador