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Análisis de contenido infográfico en redes sociales: Caso Universidad Técnica de Babahoyo
| dc.contributor.advisor | Lemos Beltrán, Daniel | |
| dc.contributor.author | Anchundia García, Cristhian Jonathan | |
| dc.date.accessioned | 2022-10-26T21:28:25Z | |
| dc.date.available | 2022-10-26T21:28:25Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13049 | |
| dc.description | This case study was born as a result of the high impact that infographic content has today due to its easy analysis, understanding and reading; being, in addition, adaptable for any type of public. In the context of higher education, they are used to facilitate the teaching-learning process in students of different professions when faced with complex issues; as, they serve so that the university students are informed of what happens in the alma mater. Objective: to analyze the importance of infographic content in the social networks of the Technical University of Babahoyo. Methodology used: An investigation with a quantitative, field-descriptive approach with a non-experimental - cross-sectional design was developed. An intentional selection was obtained with 88 students of the social communication career of the Technical University of Babahoyo. Instrument: A structured questionnaire of questions composed of 15 items was designed to detect the degree of satisfaction and knowledge about infographic content in social networks. Results: It was verified that the Facebook social network is the most used by the students of the Technical University of Babahoyo, however, the information that is transmitted by the respective pages is not completely complete. There are limitations in terms of infographic content and on many occasions the message does not reach the students correctly. There is no interaction by the moderator of the platform that is most used by students, which means that they have to corroborate the information through other sources. | es_ES |
| dc.description | This case study was born as a result of the high impact that infographic content has today due to its easy analysis, understanding and reading; being, in addition, adaptable for any type of public. In the context of higher education, they are used to facilitate the teaching-learning process in students of different professions when faced with complex issues; as, they serve so that the university students are informed of what happens in the alma mater. Objective: to analyze the importance of infographic content in the social networks of the Technical University of Babahoyo. Methodology used: An investigation with a quantitative, field-descriptive approach with a non-experimental - cross-sectional design was developed. An intentional selection was obtained with 88 students of the social communication career of the Technical University of Babahoyo. Instrument: A structured questionnaire of questions composed of 15 items was designed to detect the degree of satisfaction and knowledge about infographic content in social networks. Results: It was verified that the Facebook social network is the most used by the students of the Technical University of Babahoyo, however, the information that is transmitted by the respective pages is not completely complete. There are limitations in terms of infographic content and on many occasions the message does not reach the students correctly. There is no interaction by the moderator of the platform that is most used by students, which means that they have to corroborate the information through other sources. | es_ES |
| dc.description.abstract | El presente estudio de caso nace a raíz del alto impacto que tienen a día de hoy los contenidos infográficos por su fácil análisis, comprensión y lectura; siendo, además, adaptables para cualquier tipo de público. En el contexto de la educación superior, son utilizados para facilitar el proceso se enseñanza – aprendizaje en los estudiantes de las distintas profesiones ante temas complejos; asimismo, sirven para que los universitarios se encuentren informados de lo que sucede en el alma mater. Objetivo: analizar la importancia que tienen los contenidos infográficos en las redes sociales de la Universidad Técnica de Babahoyo. Metodología utilizada: Se desarrolló una investigación con enfoque cuantitativo, de campo-descriptiva con un diseño no experimental – transversal. Se utilizó un muestreo de selección intencional con 88 estudiantes de la carrera de comunicación social de la Universidad Técnica de Babahoyo. Instrumento: Se diseño un cuestionario estructurado de preguntas compuesta por 15 ítems, para diagnosticar el grado de satisfacción y conocimiento sobre los contenidos infográficos en las redes sociales. Resultados: Se pudo comprobar que la red social de Facebook es la más utilizada por los estudiantes de la Universidad Técnica de Babahoyo, sin embargo, la información que se transmite por las respectivas paginas no son del todo completas. Existe limitaciones en cuanto al contenido infográfico y en muchas ocasiones el mensaje no llega correctamente a los estudiantes. No existe interacción por parte del moderador de la plataforma que más se utiliza por los estudiantes, lo que conlleva a que estos tengan que corroborar la información a través de otras fuentes. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Contenidos infográficos | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Universidad Técnica de Babahoyo | es_ES |
| dc.title | Análisis de contenido infográfico en redes sociales: Caso Universidad Técnica de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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