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dc.contributor.advisorBecilla García, Leticia
dc.contributor.authorVelasco de Lucca, Enrique Alexander
dc.date.accessioned2022-09-20T20:43:27Z
dc.date.available2022-09-20T20:43:27Z
dc.date.issued2022
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/12496
dc.descriptionIn the present case study, reference is made to the topic of radio as a window of exposure of the montubia culture in the province of Los Ríos, whose primary objective is to analyze the incidence of radio as a window of exposure of the montubia culture in the province. , is part of evidencing how the radio has developed its work as the main source of information generation about the Montubio culture and how its activities influence the knowledge of the Ecuadorian population about its customs and other characteristics. For the development of the same, the type of descriptive research with a qualitative approach was considered, based on the contribution of analysis and synthesis methods that help analyze the information in a particular way and then generalize it to be oriented to results based on a documentary compilation of original theoretical information. from reliable and reliable sources, as well as from a field work from the collection of content from the application of techniques such as observation and interviews through tools such as the questionnaire of structured, open, closed and objective questions, the same that reflected results where it is indicated that the radio does not fulfill this function, since there are no educational or cultural programs dedicated entirely to promoting said culture, however, those involved in the investigation have expressed that the intervention would be very helpful of the radio in strengthening the identity culture and the transmission of their knowledge and customs from generation to generation.es_ES
dc.descriptionIn the present case study, reference is made to the topic of radio as a window of exposure of the montubia culture in the province of Los Ríos, whose primary objective is to analyze the incidence of radio as a window of exposure of the montubia culture in the province. , is part of evidencing how the radio has developed its work as the main source of information generation about the Montubio culture and how its activities influence the knowledge of the Ecuadorian population about its customs and other characteristics. For the development of the same, the type of descriptive research with a qualitative approach was considered, based on the contribution of analysis and synthesis methods that help analyze the information in a particular way and then generalize it to be oriented to results based on a documentary compilation of original theoretical information. from reliable and reliable sources, as well as from a field work from the collection of content from the application of techniques such as observation and interviews through tools such as the questionnaire of structured, open, closed and objective questions, the same that reflected results where it is indicated that the radio does not fulfill this function, since there are no educational or cultural programs dedicated entirely to promoting said culture, however, those involved in the investigation have expressed that the intervention would be very helpful of the radio in strengthening the identity culture and the transmission of their knowledge and customs from generation to generation.es_ES
dc.description.abstractEn el presente estudio de caso se hace referencia al tema la radio como ventana de exposición de la cultura montubia en la provincia de Los Ríos, que tiene como objetivo primordial analizar la incidencia de la radio como ventana de exposición de la cultura montubia en la provincia, se enmarca en evidenciar como la radio ha desarrollado su labor como fuente principal de generación de información sobre la cultura montubia y de cómo esta con sus actividades influye en el conocimiento de la población ecuatoriana sobre sus costumbres y demás características. Para el desarrollo del mismo se consideró el tipo de investigación descriptiva con enfoque cualitativo, basado en la contribución de métodos de análisis y síntesis que ayudan analizar la información de forma particular y luego generalizarla para orientarse a resultados fundamentados en una recopilación documental de información teórica originarios de fuentes fidedigna y confiables, así como, de un trabajo de campo proveniente de la recopilación de contenidos a partir de la aplicación de técnicas como la observación y entrevistas por medio de herramientas como el cuestionario de preguntas estructuradas, abiertas, cerradas y objetivas, las mismas que reflejaron resultados donde se indica que la radio no cumple con dicha función, por cuanto no existen programas educativos o culturales dedicados en su totalidad a fomentar dicha cultura, sin embargo, los involucrados en la investigación han expresado que sería de mucha ayuda la intervención de la radio en el fortalecimiento de la identidad cultural y de la transmisión de sus conocimientos y costumbres de generación a generación.es_ES
dc.format.extent34 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2022es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectRadioes_ES
dc.subjectVentanaes_ES
dc.subjectExposiciónes_ES
dc.subjectCulturaes_ES
dc.titleLa radio como ventana de exposición de la cultura montubia en la Provincia de Los Ríoses_ES
dc.typebachelorThesises_ES


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