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Análisis del medio digital multimedia Wambra. Ec.
| dc.contributor.advisor | Sánchez Vidal, Carlos Raul | |
| dc.contributor.author | Arreaga Herrera, Luis Alberto | |
| dc.date.accessioned | 2022-09-19T17:43:01Z | |
| dc.date.available | 2022-09-19T17:43:01Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12476 | |
| dc.description | This case study is based on analyzing the content of “WAMBRA.EC” multimedia digital media and its influence on society or part of it. The digital media is from the city of Quito, province of Pichincha; It provides information on events that have taken place in Ecuador and addressing various topics, including politics, the environment, and feminism. That is why the repercussion and incidence of their publications on social networks will be observed and described in this document, incorporating the point of view of several connoisseurs in the journalistic field. the analytical method was used in order to meet the objectives of the study, a focus group was implemented as a tool for two communication graduates, students and people who follow the Wambra medium, this resulted in the strategy used to gain followers is immediacy After reporting the news, an observation sheet was also made on the number of followers, views and comments on their different social networks, resulting in a more significant relationship on their social network Facebook. | es_ES |
| dc.description | This case study is based on analyzing the content of “WAMBRA.EC” multimedia digital media and its influence on society or part of it. The digital media is from the city of Quito, province of Pichincha; It provides information on events that have taken place in Ecuador and addressing various topics, including politics, the environment, and feminism. That is why the repercussion and incidence of their publications on social networks will be observed and described in this document, incorporating the point of view of several connoisseurs in the journalistic field. the analytical method was used in order to meet the objectives of the study, a focus group was implemented as a tool for two communication graduates, students and people who follow the Wambra medium, this resulted in the strategy used to gain followers is immediacy After reporting the news, an observation sheet was also made on the number of followers, views and comments on their different social networks, resulting in a more significant relationship on their social network Facebook. | es_ES |
| dc.description.abstract | El presente estudio de caso se basa en el análisis del contenido del medio digital multimedia “WAMBRA.EC”, y su influencia en la sociedad o parte de ella, a pesar de que el medio de comunicación digital es oriundo de la ciudad de Quito, provincia de Pichincha; al ser una plataforma en internet también la pueden ver en otros países. En suma, los periodistas que integran sus filas se dedican a informar acontecimientos suscitados en el Ecuador y abordar varios tópicos entre ellos los políticos, los de medio ambiente y el feminismo. Es por ello que, se observará y se describirá en este documento la repercusión e incidencia de sus publicaciones en las redes sociales, incorporando el punto de vista de varios conocedores en el ámbito periodístico. se utilizó el método analítico para poder cumplir con los objetivos del estudio, se implementó como herramienta un focus group a dos licenciadas en comunicación, estudiantes y personas que siguen el medio Wambra esto dio como resultado que la estrategia que utiliza para ganar seguidores es la inmediatez de informar la noticia, también se realizó una ficha de observación sobre la cantidad seguidores, reproducciones y comentarios que tiene en sus diferentes redes sociales dando como resultado que la relación es más significativa en su red social Facebook. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Análisis | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | Análisis del medio digital multimedia Wambra. Ec. | es_ES |
| dc.type | bachelorThesis | es_ES |
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