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Aporte de la comunicación disruptiva en las pequeñas y medias empresas de la Parroquia San Carlos del cantón Quevedo, año 2022
| dc.contributor.advisor | Briones Caicedo, Wilson | |
| dc.contributor.author | Murillo Peralta, Katherine Estefania | |
| dc.date.accessioned | 2022-07-08T18:00:50Z | |
| dc.date.available | 2022-07-08T18:00:50Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12350 | |
| dc.description | When referring to Disruptive Communication, it should be noted that it is about breaking with the normal order of a message, getting out of the conventional or traditional, disruptive communication is closely related to innovation and this in turn with the use of technologies. in communication (currently internet). The objective of the Case Study was to analyze the contribution of disruptive communication in the small and medium-sized companies of the San Carlos Parish of the Quevedo canton, year 2021. For the present investigation, it is planned to have a scope at the local level, where the direct beneficiaries They will be the small and medium-sized companies of the San Carlos parish, and the indirect beneficiaries of the Technical University of Babahoyo and its students, because this scientific research served as a source of future research on the same problematization. The applied methodology was of the inductive, deductive and analytical type, applying data collection techniques such as direct observation and survey to the population of the San Carlos Parish of the Quevedo canton, demonstrating that it is necessary to apply disruptive communication to small and medium companies in this parish (91% of those surveyed), because the companies are unaware of the benefit it will bring them, due to the lack of knowledge about this form of communication, although many companies due to the pandemic chose to use social networks and Apps to reach customers and offer their products and services, they still lack a new form of innovation in terms of communication with potential customers. | es_ES |
| dc.description | When referring to Disruptive Communication, it should be noted that it is about breaking with the normal order of a message, getting out of the conventional or traditional, disruptive communication is closely related to innovation and this in turn with the use of technologies. in communication (currently internet). The objective of the Case Study was to analyze the contribution of disruptive communication in the small and medium-sized companies of the San Carlos Parish of the Quevedo canton, year 2021. For the present investigation, it is planned to have a scope at the local level, where the direct beneficiaries They will be the small and medium-sized companies of the San Carlos parish, and the indirect beneficiaries of the Technical University of Babahoyo and its students, because this scientific research served as a source of future research on the same problematization. The applied methodology was of the inductive, deductive and analytical type, applying data collection techniques such as direct observation and survey to the population of the San Carlos Parish of the Quevedo canton, demonstrating that it is necessary to apply disruptive communication to small and medium companies in this parish (91% of those surveyed), because the companies are unaware of the benefit it will bring them, due to the lack of knowledge about this form of communication, although many companies due to the pandemic chose to use social networks and Apps to reach customers and offer their products and services, they still lack a new form of innovation in terms of communication with potential customers. | es_ES |
| dc.description.abstract | Al referirse a la Comunicación Disruptiva, hay que destacar que esta se relaciona mucho con la innovación y esta a su vez con el uso de las tecnologías en la comunicación (actualmente internet). El objetivo del Estudio de Caso consistió en Analizar el aporte de la comunicación disruptiva en las pequeñas y medianas empresas de la Parroquia San Carlos del cantón Quevedo, año 2021. Para la presente investigación se planea tener un alcance a nivel local, donde los beneficiarios directos serán las pequeñas y medianas empresas de la parroquia San Carlos, y los beneficiarios indirectos la Universidad Técnica de Babahoyo y los estudiantes de la misma, porque esta investigación científica servirá como fuente de investigaciones futuras sobre la misma problematización. La metodología aplicada fue de tipo, inductivo, deductivo y analítico, aplicando técnicas de recolección de datos como la observación directa y encuesta a la población de la Parroquia San Carlos del cantón Quevedo, demostrando que es necesario aplicar la comunicación disruptiva a las pequeñas y medianas empresas de esta parroquia (91% de los encuestados), debido a que las empresas desconocen el beneficio que les aportará, a la falta de conocimiento sobre esta forma de comunicación, aunque muchas empresas por la pandemia optaron por usar redes sociales y Apps para llegar a clientes y ofrecer sus productos y servicios, aun les falta una nueva forma de innovación en cuanto a comunicación con los posibles clientes. | es_ES |
| dc.format.extent | 54 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación disruptiva | es_ES |
| dc.subject | Innovación | es_ES |
| dc.subject | Metodología | es_ES |
| dc.subject | Objetivos | es_ES |
| dc.title | Aporte de la comunicación disruptiva en las pequeñas y medias empresas de la Parroquia San Carlos del cantón Quevedo, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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