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Plan de capacitación para el turismo sostenible y desarrollo local de la comunidad Chiguilpe, cantón Santo Domingo de los Tsachila año 2022
| dc.contributor.advisor | Carranza Patiño, Helen Maria | |
| dc.contributor.author | Muñoz Carriel, Irving Alexander | |
| dc.date.accessioned | 2022-07-04T16:11:06Z | |
| dc.date.available | 2022-07-04T16:11:06Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12271 | |
| dc.description | This research work is a compilation of information on the history, culture, way of life, customs, traditions, crafts, gastronomy that can be enjoyed and known through sustainable tourism and local development of the Chigüilpe community, of the Santo Domingo of Tsáchilas, for this reason it was taken bibliographical sources that help support all the information acquired, the same that serve the development of the present investigative work. One of the main problems found during the situational analysis carried out through the investigation was that the lack of government support, added to a lack of interest in cultural preservation among Ecuadorian citizens and foreigners who They also do not have adequate communication channels to find out about the offer, they have caused that the tourist ventures of the Chigüilpe community, do not have enough reception. Starting from there, a series of alternatives based on strategic communication are proposed, to ensure that the tourist influx to Chigüilpe is greater, based on cultural strengthening and respect. | es_ES |
| dc.description | This research work is a compilation of information on the history, culture, way of life, customs, traditions, crafts, gastronomy that can be enjoyed and known through sustainable tourism and local development of the Chigüilpe community, of the Santo Domingo of Tsáchilas, for this reason it was taken bibliographical sources that help support all the information acquired, the same that serve the development of the present investigative work. One of the main problems found during the situational analysis carried out through the investigation was that the lack of government support, added to a lack of interest in cultural preservation among Ecuadorian citizens and foreigners who They also do not have adequate communication channels to find out about the offer, they have caused that the tourist ventures of the Chigüilpe community, do not have enough reception. Starting from there, a series of alternatives based on strategic communication are proposed, to ensure that the tourist influx to Chigüilpe is greater, based on cultural strengthening and respect. | es_ES |
| dc.description.abstract | El presente trabajo de investigación es una recopilación de información sobre la historia, cultura, forma de vida, costumbres, tradiciones, artesanías, gastronomía que se pueden disfrutar y conocer a través del turismo sostenible y desarrollo local de la comunidad Chigüilpe, del canto Santo Domingo de los Tsáchilas, por ello se tomó fuentes bibliográficas que ayudan a sustentar todo la información adquirida, las mismas que sirven el desarrollo del presente trabajo investigativo. Uno de los principales problemas que se encontró durante el análisis situacional realizado a través de la investigación, fue que la falta de apoyo gubernamental, sumado a un desinterés por la preservación cultural entre los ciudadanos ecuatorianos y extranjeros que tampoco disponen de los canales comunicacionales adecuados para conocer de la oferta, han provocado que los emprendimientos turísticos de la comunidad Chigüilpe, no tengan la acogida suficiente. Partiendo desde allí se proponen una serie de alternativas basadas en la comunicación estratégica, para conseguir que la afluencia turística a Chigüilpe sea mayor, a partir del fortalecimiento y respeto cultural. | es_ES |
| dc.format.extent | 50 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Sostenible | es_ES |
| dc.subject | Desarrollo | es_ES |
| dc.subject | Comunidad | es_ES |
| dc.title | Plan de capacitación para el turismo sostenible y desarrollo local de la comunidad Chiguilpe, cantón Santo Domingo de los Tsachila año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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