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Propuesta de creación de un plan de negocios para el microemprendimiento social y solidario en el sistema de producción de hortalizas agroecológicas
| dc.contributor.advisor | Medina Pinoargote, Gabriela | |
| dc.contributor.author | Zavala Salvatierra, Sandry Steward | |
| dc.date.accessioned | 2022-04-28T16:56:19Z | |
| dc.date.available | 2022-04-28T16:56:19Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11328 | |
| dc.description | This document deals with information regarding a proposal to create a business plan for social and supportive microenterprise in the agroecological vegetable production system. Microentrepreneurship is a set of activities aimed at starting a new business, investing certain resources in a given period and by a work team, or a single person. When it comes to entrepreneurship, innovation plays an important role in gaining competitiveness, especially for organic vegetables, which is what is currently on the rise, to help microentrepreneurs. The conclusions determine that the elaboration of a business plan serves to project the profitability of investing in a new product that is pleasing to the consumer, starting commercial activities, it is of great advantage to carry it out in large cities, for having a market that is continues to expand in the consumption of healthy and nutritious food, it is necessary to promote business development at the rural level, motivating the business initiatives that arise. Peasants and producers need to associate to create a company that allows them to invest, innovate, produce, compete, in order to improve the quality of life of the population and the peasant family. Organic vegetables must be produced as a product that is palatable to the consumer. such as preserves, pickles, fresh with longer preservation time and the benefit of micro-enterprises is that they socially generate the capacity for people to obtain their added value from production, improve economic income, allow them to associate with each other and also help preserve the health of consumers. | es_ES |
| dc.description | This document deals with information regarding a proposal to create a business plan for social and supportive microenterprise in the agroecological vegetable production system. Microentrepreneurship is a set of activities aimed at starting a new business, investing certain resources in a given period and by a work team, or a single person. When it comes to entrepreneurship, innovation plays an important role in gaining competitiveness, especially for organic vegetables, which is what is currently on the rise, to help microentrepreneurs. The conclusions determine that the elaboration of a business plan serves to project the profitability of investing in a new product that is pleasing to the consumer, starting commercial activities, it is of great advantage to carry it out in large cities, for having a market that is continues to expand in the consumption of healthy and nutritious food, it is necessary to promote business development at the rural level, motivating the business initiatives that arise. Peasants and producers need to associate to create a company that allows them to invest, innovate, produce, compete, in order to improve the quality of life of the population and the peasant family. Organic vegetables must be produced as a product that is palatable to the consumer. such as preserves, pickles, fresh with longer preservation time and the benefit of micro-enterprises is that they socially generate the capacity for people to obtain their added value from production, improve economic income, allow them to associate with each other and also help preserve the health of consumers. | es_ES |
| dc.description.abstract | El presente documento trata información referente a una propuesta de creación de un plan de negocios para el microemprendimiento social y solidario en el sistema de producción de hortalizas agroecológicas. El microemprendimiento es conjunto de actividades dirigidas a comenzar un nuevo negocio, invirtiendo unos recursos determinados en un plazo y por un equipo de trabajo, o una persona en solitario. A la hora de emprender, la innovación juega un importante papel para ganar competitividad, especialmente para hortalizas orgánicas que es lo que está actualmente en auge, para ayudarse los microempresarios. Las conclusiones determinan que la elaboración de un plan de negocio sirve para proyectar la rentabilidad de invertir en un nuevo producto que sea de agrado al consumidor, el iniciar las actividades comerciales, es de gran ventaja realizarlo en ciudades grandes, por tener un mercado que se sigue expandiendo en el consumo de alimentos sanos y nutritivos, es necesario impulsar el desarrollo empresarial a nivel rural, motivando las iniciativas de empresa que surgen. Los campesinos y productores necesitan asociarse para crear empresa, que les permita invertir, innovar, producir, competir, para así mejorar la calidad de vida de la población y de la familia campesina. Las hortalizas orgánicas deben ser elaboradas como producto que sea apetecible al consumidor como conservas, encurtido, en fresco con mayor tiempo de preservación y el beneficio de los microemprendimientos es que genera socialmente la capacidad para que las personas obtengan su valor agregado de la producción, mejoren los ingresos económicos, permiten asociarse entre ellos y además ayudan a preservar la salud de los consumidores. | es_ES |
| dc.format.extent | 23 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Microemprendimiento | es_ES |
| dc.subject | Hortalizas | es_ES |
| dc.subject | Plan de negocios | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.title | Propuesta de creación de un plan de negocios para el microemprendimiento social y solidario en el sistema de producción de hortalizas agroecológicas | es_ES |
| dc.type | bachelorThesis | es_ES |
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