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Diseño de una rutaturistica para promocionar los atractivos turísticos del cantón La Mana, año 2021
| dc.contributor.advisor | Carranza Patiño, Helen Maria | |
| dc.contributor.author | Bonilla Intriago, Ricardo Adalberto | |
| dc.date.accessioned | 2021-12-09T20:27:33Z | |
| dc.date.available | 2021-12-09T20:27:33Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11060 | |
| dc.description | The present research work consists of designing a tourist route to promote the tourist attractions of the Canton La Mana, located in the province of Cotopaxi, whose main objective is to promote our city with quality and that it diversifies through the resources or natural tourist attractions that we have. The research was developed with an analytical and descriptive character. This research work began with the development of the theoretical foundation, for which a search of the variables was carried out in the different available sources, to achieve the correct definition and from there begin with the development of the case. Chapter one points out the proposal of a tourism promotion strategy that allows to improve the influx of visitors in the Canton, which will contribute to solving the problems, through applicable strategies, reaching the interest of national and local tourists. Chapter two contains the situations detected where the tourist places of the city and the attractions of each one are detailed, in the proposed solutions a guide with clear information for tourists was presented, in addition to the conclusions and recommendations relevant to the investigation. The purpose of this project is that the tourist promotion is a contribution to the tourism of the Canton La Mana, because by promoting the sites that the Canton has in an appropriate way, with a well-directed promotion through different means such as posters, volantes, or social networks, among others, focused on achieving the increase in the influx of visitors being the population the main beneficiary through the economic resources that are obtained from tourist activity. | es_ES |
| dc.description | The present research work consists of designing a tourist route to promote the tourist attractions of the Canton La Mana, located in the province of Cotopaxi, whose main objective is to promote our city with quality and that it diversifies through the resources or natural tourist attractions that we have. The research was developed with an analytical and descriptive character. This research work began with the development of the theoretical foundation, for which a search of the variables was carried out in the different available sources, to achieve the correct definition and from there begin with the development of the case. Chapter one points out the proposal of a tourism promotion strategy that allows to improve the influx of visitors in the Canton, which will contribute to solving the problems, through applicable strategies, reaching the interest of national and local tourists. Chapter two contains the situations detected where the tourist places of the city and the attractions of each one are detailed, in the proposed solutions a guide with clear information for tourists was presented, in addition to the conclusions and recommendations relevant to the investigation. The purpose of this project is that the tourist promotion is a contribution to the tourism of the Canton La Mana, because by promoting the sites that the Canton has in an appropriate way, with a well-directed promotion through different means such as posters, volantes, or social networks, among others, focused on achieving the increase in the influx of visitors being the population the main beneficiary through the economic resources that are obtained from tourist activity. | es_ES |
| dc.description.abstract | El presente trabajo investigativo consiste en diseñar una ruta turística para promocionar los atractivos turísticos del Cantón La Mana, ubicado en la provincia de Cotopaxi, cuyo principal objetivo es promocionar a nuestra ciudad con calidad y que se diversifique por medio de los recursos o atractivos naturales turísticos que poseemos. La investigación fue desarrollada con carácter analítico y descriptivo. Este trabajo investigativo se inició con el desarrollo de la fundamentación teórica, para lo cual se realizó una búsqueda de las variables en las diferentes fuentes disponibles, para lograr la definición correcta y a partir de allí empezar con el desarrollo del caso. En el capítulo uno se puntualiza la propuesta de una estrategia de Promoción turística que permita mejorar la afluencia de visitantes en el Cantón, la misma que contribuirá a solucionar los problemas, mediante estrategias aplicables, alcanzando captar el interés en los turistas nacionales y locales. En el capítulo dos constan las situaciones detectadas donde se detallan los lugares turísticos de la ciudad y los atractivos de cada uno, en las soluciones planteadas se presentó una guía con información clara para los turistas, además constan las conclusiones y recomendaciones pertinentes a la investigación. La finalidad de este proyecto es que la promoción turística sea un aporte al turismo del Cantón La Mana, pues al promover los sitios con los que cuenta el Cantón de forma adecuada, con una promoción bien dirigida a través de diferentes medios como son afiches, volates, o redes sociales, entre otros, enfocados a lograr el incremento de la afluencia de visitantes siendo la población la principal beneficiada a través de los recursos económicos que se obtengan de la actividad turística. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Promoción turística | es_ES |
| dc.subject | Afluencia de visitantes | es_ES |
| dc.subject | Guía turística | es_ES |
| dc.title | Diseño de una rutaturistica para promocionar los atractivos turísticos del cantón La Mana, año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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