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Gestión de la comunicación de Barcelona Sporting Club 2020
| dc.contributor.advisor | Lemos Beltrán, Daniel Gustavo | |
| dc.contributor.author | Campuzano Suñiga, Yomira Susana | |
| dc.date.accessioned | 2021-12-01T20:10:36Z | |
| dc.date.available | 2021-12-01T20:10:36Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10945 | |
| dc.description | This case study is framed in making known the communication management of Barcelona Sporting Club 2020, in order to determine the content consumption of the social networks Instagram and Facebook in Barcelona, it is important to mention that through an interview, Observation sheet and comparative sheet evidence of the management of the Ecuadorian club and the management of its content on social networks, which demonstrated the great reception that Barcelona has compared to other institutions in the country. Football not only unites masses, but also leaves great economic income both personally and collectively since when participating in international tournaments the commissions are high which helps to keep a sports club in good condition, for its different economic prices, so much so that it is for this very reason that different famous clubs seek to attract attention by bringing in important figures from abroad for high-level competitions. In itself, this research will allow to expose which are the official contents that the organization and design of the various platforms and web pages manage in the fragment of the formation of the corporate image. In addition, recognize the profiles of the audiences that consume social networks such as Instagram and Facebook. For such, detect the increase and competitiveness of the social networks of Barcelona with that of other groups. | es_ES |
| dc.description | This case study is framed in making known the communication management of Barcelona Sporting Club 2020, in order to determine the content consumption of the social networks Instagram and Facebook in Barcelona, it is important to mention that through an interview, Observation sheet and comparative sheet evidence of the management of the Ecuadorian club and the management of its content on social networks, which demonstrated the great reception that Barcelona has compared to other institutions in the country. Football not only unites masses, but also leaves great economic income both personally and collectively since when participating in international tournaments the commissions are high which helps to keep a sports club in good condition, for its different economic prices, so much so that it is for this very reason that different famous clubs seek to attract attention by bringing in important figures from abroad for high-level competitions. In itself, this research will allow to expose which are the official contents that the organization and design of the various platforms and web pages manage in the fragment of the formation of the corporate image. In addition, recognize the profiles of the audiences that consume social networks such as Instagram and Facebook. For such, detect the increase and competitiveness of the social networks of Barcelona with that of other groups. | es_ES |
| dc.description.abstract | El presente estudio de caso está enmarcado en dar a conocer la gestión de la comunicación de Barcelona Sporting Club 2020, con el propósito de determinar el consumo de contenidos de las redes sociales Instagram y Facebook de Barcelona, es importante mencionar que a través de entrevista, ficha de observacion y ficha comparativa se evidencia la gestión del club ecuatoriano y el manejo de sus contenidos en las redes sociales, lo cual demostraron la gran acogida que tiene Barcelona a comparación a las de otras instituciones del país. El balompié no solo une masas, sino que también deja grandes ingresos económicos tanto personalmente como en lo colectivo ya que al participar en torneos internacionales las comisiones son altas lo cual ayuda a mantener en buen estado a un club deportivo, para sus diferentes precios económicos, tanto así que es por eso mismo que diferentes clubes famosos buscan llamar la atención trayendo a figuras importantes del exterior para competencias de alto nivel. A si mismo esta investigación permitirá exponer cuales son los contenidos oficiales que maneja la organización y el diseño de las diversas plataformas y páginas web en el fragmento de la formación de la imagen corporativa. Además, reconocer los perfiles de las audiencias que consumen las redes sociales como Instagram y Facebook. Para tal cual detectar el aumento y competitividad de las redes sociales de Barcelona con la de otros conjuntos. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Barcelona Sportin Club | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | Gestión de la comunicación de Barcelona Sporting Club 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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