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Análisis de los códigos comunicacionales de la serie Merlí
| dc.contributor.advisor | Becilla García, Leticia Aurora | |
| dc.contributor.author | Barzallo Rodrigo, Rosa María | |
| dc.date.accessioned | 2021-12-01T20:06:52Z | |
| dc.date.available | 2021-12-01T20:06:52Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10944 | |
| dc.description | This case study analyzed the communicational codes that appeared in the television series "Merlí", which is a Spanish production whose plot is to talk about philosophy in aspects of everyday life. It was carried out in order to know the importance of this audiovisual content when informing society, and above all how the recipients perceive the message. For the correct search for information, this project was based on qualitative research. An observation sheet was made about the TV series "Merlí" to specify which were the communicational codes that were present in the program. To understand the subject of audiovisual production, an additional interview was carried out with a person specialized in that branch. The Focus group technique was also carried out to a number of people to get their opinion on the communication used in audio and video content. | es_ES |
| dc.description | This case study analyzed the communicational codes that appeared in the television series "Merlí", which is a Spanish production whose plot is to talk about philosophy in aspects of everyday life. It was carried out in order to know the importance of this audiovisual content when informing society, and above all how the recipients perceive the message. For the correct search for information, this project was based on qualitative research. An observation sheet was made about the TV series "Merlí" to specify which were the communicational codes that were present in the program. To understand the subject of audiovisual production, an additional interview was carried out with a person specialized in that branch. The Focus group technique was also carried out to a number of people to get their opinion on the communication used in audio and video content. | es_ES |
| dc.description.abstract | El presente estudio de caso analizó los códigos comunicacionales que aparecieron en la serie televisiva “Merlí”, la cual es una producción española que tiene como trama el hablar de la filosofía en aspectos de la vida cotidiana. Se llevó a cabo con la finalidad de conocer la importancia que tiene este contenido audiovisual al momento de informar a la sociedad, y sobre todo como perciben los receptores el mensaje. Para la búsqueda correcta de información, este proyecto se basó en una investigación de carácter cualitativo. Se realizó una ficha de observación acerca de la serie de tv “Merlí” para puntualizar cuáles fueron los códigos comunicacionales que estuvieron presente en el programa. Para comprender la materia de producción audiovisual se efectuó una entrevista adicional a una persona especializada en dicha rama. También se llevó a cabo la técnica del Focus group a jóvenes de la ciudad de Babahoyo para conocer su opinión sobre la comunicación empleada en contenidos de audio y video. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Códigos comunicacionales | es_ES |
| dc.subject | Análisis | es_ES |
| dc.subject | Series de TV | es_ES |
| dc.subject | Serie Merli | es_ES |
| dc.title | Análisis de los códigos comunicacionales de la serie Merlí | es_ES |
| dc.type | bachelorThesis | es_ES |
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