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La promoción turística y la afluencia de visitantes en el cantón Quevedo, año 2020
| dc.contributor.advisor | Andrade Alcívar, Luis Eduardo | |
| dc.contributor.author | Hernandez Pin, Maria Fernanda | |
| dc.date.accessioned | 2021-09-08T22:19:36Z | |
| dc.date.available | 2021-09-08T22:19:36Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10151 | |
| dc.description | The present research work consists of presenting a tourism promotion strategy for the influx of visitors to the Canton Quevedo, located in the province of Los Rios, whose main objective is to promote our city with quality and diversify through the natural resources or tourist attractions that we have. The research was developed with analytical and descriptive character. This research work began with the development of the theoretical foundation, for which a search of the variables in the different available sources was carried out, in order to achieve the correct definition and from there start with the development of the case. In chapter one, the proposal for a tourism promotion strategy that will improve the number of visitors to the canton is presented, which will contribute to solve the problems by means of applicable strategies that will capture the interest of national and local tourists. Chapter two contains the detected situations where the tourist places of the city and the attractions of each one are detailed, in the proposed solutions a guide with clear information for tourists was presented, as well as the conclusions and recommendations pertinent to the investigation. The purpose of this project is that tourism promotion is a contribution to tourism in the Canton Quevedo, because by promoting the sites that the Canton has in an appropriate manner, with a well-directed promotion through different media such as posters, flyers, or social networks, among others, focused on achieving an increase in the influx of visitors being the population the main beneficiary through the economic resources obtained from tourism. | es_ES |
| dc.description | The present research work consists of presenting a tourism promotion strategy for the influx of visitors to the Canton Quevedo, located in the province of Los Rios, whose main objective is to promote our city with quality and diversify through the natural resources or tourist attractions that we have. The research was developed with analytical and descriptive character. This research work began with the development of the theoretical foundation, for which a search of the variables in the different available sources was carried out, in order to achieve the correct definition and from there start with the development of the case. In chapter one, the proposal for a tourism promotion strategy that will improve the number of visitors to the canton is presented, which will contribute to solve the problems by means of applicable strategies that will capture the interest of national and local tourists. Chapter two contains the detected situations where the tourist places of the city and the attractions of each one are detailed, in the proposed solutions a guide with clear information for tourists was presented, as well as the conclusions and recommendations pertinent to the investigation. The purpose of this project is that tourism promotion is a contribution to tourism in the Canton Quevedo, because by promoting the sites that the Canton has in an appropriate manner, with a well-directed promotion through different media such as posters, flyers, or social networks, among others, focused on achieving an increase in the influx of visitors being the population the main beneficiary through the economic resources obtained from tourism. | es_ES |
| dc.description.abstract | El presente trabajo investigativo consiste en platear una estrategia de promoción turística para la afluencia de visitantes para el Cantón Quevedo, ubicado en la provincia de los Ríos, cuyo principal objetivo es promocionar a nuestra ciudad con calidad y que se diversifique por medio de los recursos o atractivos naturales turísticos que poseemos. La investigación fue desarrollada con carácter analítico y descriptivo. Este trabajo investigativo se inició con el desarrollo de la fundamentación teórica, para lo cual se realizó una búsqueda de las variables en las diferentes fuentes disponibles, para lograr la definición correcta y a partir de allí empezar con el desarrollo del caso. En el capítulo uno se puntualiza la propuesta de una estrategia de Promoción turística que permita mejorar la afluencia de visitantes en el Cantón, la misma que contribuirá a solucionar los problemas, mediante estrategias aplicables, alcanzando captar el interés en los turistas nacionales y locales. En el capítulo dos constan las situaciones detectadas donde se detallan los lugares turísticos de la ciudad y los atractivos de cada uno, en las soluciones planteadas se presentó una guía con información clara para los turistas, además constan las conclusiones y recomendaciones pertinentes a la investigación. La finalidad de este proyecto es que la promoción turística sea un aporte al turismo del Cantón Quevedo, pues al promover los sitios con los que cuenta el Cantón de forma adecuada, con una promoción bien dirigida a través de diferentes medios como son afiches, volates, o redes sociales, entre otros, enfocados a lograr el incremento de la afluencia de visitantes siendo la población la principal beneficiada a través de los recursos económicos que se obtengan de la actividad turística. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Promoción turística | es_ES |
| dc.subject | Afluencia de visitantes | es_ES |
| dc.subject | Guía turística | es_ES |
| dc.title | La promoción turística y la afluencia de visitantes en el cantón Quevedo, año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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