Uso de las redes sociales como estrategia comunicacional del GAD Pedro Carbo durante la pandemia
| dc.contributor.advisor | Herrera Flores, Ana Elizabeth | |
| dc.contributor.author | Peñafiel Vecilla, Karla María | |
| dc.date.accessioned | 2021-06-21T00:14:37Z | |
| dc.date.available | 2021-06-21T00:14:37Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9891 | |
| dc.description | This research presents the topic of use of social networks as a communication strategy of GAD Pedro Carbo during the pandemic. Its objective was to analyze the communication strategies that this entity carried out using various means of current technology, communication being vital at this time and necessary for the normal development of daily life. Pedro Carbo that has its limitations, but despite this, the initiative of the municipality was noticed by spreading many messages using various channels with informative audiovisual attachments. The methodology used was descriptive and bibliographic, the data was obtained through interviews, to detect: In what way the strategies used were beneficial, the results were analyzed and interpreted, reaching the conclusion that the strategies provided by the GAD were of great help for the community. | es_ES |
| dc.description | This research presents the topic of use of social networks as a communication strategy of GAD Pedro Carbo during the pandemic. Its objective was to analyze the communication strategies that this entity carried out using various means of current technology, communication being vital at this time and necessary for the normal development of daily life. Pedro Carbo that has its limitations, but despite this, the initiative of the municipality was noticed by spreading many messages using various channels with informative audiovisual attachments. The methodology used was descriptive and bibliographic, the data was obtained through interviews, to detect: In what way the strategies used were beneficial, the results were analyzed and interpreted, reaching the conclusion that the strategies provided by the GAD were of great help for the community. | es_ES |
| dc.description.abstract | La presente investigación presenta el tema uso de las redes sociales como estrategia comunicacional del GAD Pedro Carbo durante la pandemia. Su objetivo fue analizar las estrategias comunicativas que realizó esta entidad utilizando varios medios de la tecnología actual, siendo la comunicación vital en este tiempo y necesaria para el normal desenvolvimiento del diario vivir. Pedro Carbo cuenta con sus limitaciones, pero a pesar de esto se notó la iniciativa de la municipalidad al difundir muchos mensajes utilizando varios canales con adjuntos audiovisuales informativos. La metodología empleada fue de tipo descriptiva y bibliográfica, se obtuvo los datos mediante entrevistas, para detectar: De qué manera las estrategias utilizadas fueron beneficiosas, se analizó e interpretó los resultados, llegando a la conclusión de que las estrategias que brindó el GAD fueron de gran ayuda para la comunidad. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de comunicación | es_ES |
| dc.subject | Pandemia | es_ES |
| dc.subject | Metodología | es_ES |
| dc.subject | Tecnología sistema económico | es_ES |
| dc.title | Uso de las redes sociales como estrategia comunicacional del GAD Pedro Carbo durante la pandemia | es_ES |
| dc.type | bachelorThesis | es_ES |
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