dc.contributor.advisor | Sánchez Vidal, Carlos | |
dc.contributor.author | Oleas Goya, Xiomara Luisa | |
dc.date.accessioned | 2021-06-20T23:50:20Z | |
dc.date.available | 2021-06-20T23:50:20Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9888 | |
dc.description | In the present case study, the informative treatment of environmental issues issued by the newspaper La Hora of the province of Los Ríos in the last quarter of 2020 was analyzed. The objective of which is to analyze the informative treatment and identify how this information complies with its purpose of informing and raising awareness in society in general. To obtain the results, the qualitative methodology was used, through descriptive, exploratory and diagnostic research, supported by the direct observation technique, through the observation sheet. Among the most relevant findings found in the study of this case, it was found that in this medium the environmental issue is not treated as such importance, because the few events of this nature are found within sections of society, local or international. Based on the results found, it is recommended to include in the study plan of a communication career, subjects related to this specialty, also to be executed by journalist colleges, talks and conferences to raise awareness and inform communicators of the great contribution to the fight to preserve and raise awareness on environmental issues through the correct treatment of these facts. | es_ES |
dc.description | In the present case study, the informative treatment of environmental issues issued by the newspaper La Hora of the province of Los Ríos in the last quarter of 2020 was analyzed. The objective of which is to analyze the informative treatment and identify how this information complies with its purpose of informing and raising awareness in society in general. To obtain the results, the qualitative methodology was used, through descriptive, exploratory and diagnostic research, supported by the direct observation technique, through the observation sheet. Among the most relevant findings found in the study of this case, it was found that in this medium the environmental issue is not treated as such importance, because the few events of this nature are found within sections of society, local or international. Based on the results found, it is recommended to include in the study plan of a communication career, subjects related to this specialty, also to be executed by journalist colleges, talks and conferences to raise awareness and inform communicators of the great contribution to the fight to preserve and raise awareness on environmental issues through the correct treatment of these facts. | es_ES |
dc.description.abstract | En el presente caso de estudio se analizó el tratamiento informativo de temas medioambientales emitidos por el diario La Hora de la provincia de Los Ríos en el último trimestre del año 2020. Cuyo objetivo es analizar el tratamiento informativo e identificar de qué manera esta información cumple con su propósito de informar y concientizar a la sociedad en general. Para la obtención de los resultados se utilizó la metodología de carácter cualitativo, a través de la investigación descriptiva, exploratoria y diagnostica, soportada en la técnica de observación directa, mediante la ficha de observación. Dentro de los hallazgos más relevantes encontrados en el estudio de este caso, se encontró que en este medio no es tratado el tema medioambiental como tal importancia, debido a que los pocos hechos de esta índole, se encuentran dentro de secciones de sociedad, local o internacional. En base a los resultados encontrados se recomienda incluir en el plan de estudios de una carrera de comunicación, materias referentes a esta especialidad, asimismo a ejecutar por parte de los colegios de periodista, charlas y conferencias para concientizar e informar a los comunicadores el gran aporte a la lucha de preservar y concientizar en temas de medio ambiente por medio del tratamiento correcto de estos hechos. | es_ES |
dc.format.extent | 29 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Periodismo medioambiental | es_ES |
dc.subject | Tratamiento informativo | es_ES |
dc.subject | Narrativa medioambiental | es_ES |
dc.subject | Contenido medioambiental | es_ES |
dc.title | Periodismo medioambiental. Tratamiento informativo del diario La Hora de la Provincia de Los Ríos | es_ES |
dc.type | bachelorThesis | es_ES |