Visibilización de producción de las zonas rurales a través de la comunicación digital en el cantón Vinces- Recinto Matecito
| dc.contributor.advisor | Moreno Brito, Yahaira Lisbeth | |
| dc.contributor.author | Naranjo Muñoz, Gabriela Esperanza | |
| dc.date.accessioned | 2021-06-20T23:31:45Z | |
| dc.date.available | 2021-06-20T23:31:45Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9886 | |
| dc.description | The purpose of this project is to determine the impact of digital media on the visibility of agricultural production in the rural area of the Matecito area of Canton Vinces, which contributes significantly to the socio-economic development of the inhabitants of the aforementioned sector. Ecuador is considered an eminently agricultural country, which has the province of Los Ríos, as one of the most productive. At the same time, digital media have evolved extraordinarily, despite this agricultural production and the development of digital information have not advanced together, because they focus the dissemination of their content on trivial issues. The modality of this work is investigative, employing the observation sheet the contents published by the local media are analyzed and the technique used is the interview through the focus group, which consists of questioning a group of five people immersed in these activities, which will answer a series of questions, concerning the perspective from which they see the influence of the media in their work environment. It is concluded that the local digital media do not provide agricultural content, leaving the farmer and his processes relegated to lamentable misinformation. The recommendation is that the sector needs a medium that keeps it informed and at the same time makes known its experiences, creating a bridge that connects it more with society and thus feels integrated and valued. | es_ES |
| dc.description | The purpose of this project is to determine the impact of digital media on the visibility of agricultural production in the rural area of the Matecito area of Canton Vinces, which contributes significantly to the socio-economic development of the inhabitants of the aforementioned sector. Ecuador is considered an eminently agricultural country, which has the province of Los Ríos, as one of the most productive. At the same time, digital media have evolved extraordinarily, despite this agricultural production and the development of digital information have not advanced together, because they focus the dissemination of their content on trivial issues. The modality of this work is investigative, employing the observation sheet the contents published by the local media are analyzed and the technique used is the interview through the focus group, which consists of questioning a group of five people immersed in these activities, which will answer a series of questions, concerning the perspective from which they see the influence of the media in their work environment. It is concluded that the local digital media do not provide agricultural content, leaving the farmer and his processes relegated to lamentable misinformation. The recommendation is that the sector needs a medium that keeps it informed and at the same time makes known its experiences, creating a bridge that connects it more with society and thus feels integrated and valued. | es_ES |
| dc.description.abstract | El presente proyecto tiene como finalidad, determinar la incidencia de los medios de comunicación digitales en la visibilización de producción agrícola en la zona rural del reciento Matecito del Cantón Vinces, lo cual contribuye de manera significativa al desarrollo socioeconómico de los habitantes del mencionado sector. Ecuador es considerado un país eminentemente agrícola, que tiene a la provincia de los Ríos, como una de las más productivas. A su vez los medios de comunicación digitales han evolucionado extraordinariamente, a pesar de ello la producción agrícola y el desarrollo de la información digital no han avanzado juntos, debido a que centran la difusión de sus contenidos en temas triviales. La modalidad de este trabajo es de tipo investigativo, mediante la ficha de observación se analiza los contenidos que los medios locales publican y la técnica utilizada es la entrevista a través del focus group, que consiste en interrogar a un grupo de cinco personas inmersas en estas actividades, que responderán una serie de preguntas, concernientes a la perspectiva con que ellos ven la influencia de los medios en su entorno laboral. Se concluye que los medios digitales de la localidad no aportan contenido agrícola dejando relegado al agricultor y sus procesos en una lamentable desinformación. La recomendación es que el sector necesita de un medio que le mantenga informado y a la vez de a conocer sus experiencias, crean do un puente que lo conecte más con la sociedad y así sentirse integrado y valorado. | es_ES |
| dc.format.extent | 43 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Agricultura | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Procesos agrícolas e información | es_ES |
| dc.title | Visibilización de producción de las zonas rurales a través de la comunicación digital en el cantón Vinces- Recinto Matecito | es_ES |
| dc.type | bachelorThesis | es_ES |
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