Medios televisivos y el tratamiento de temas de la calidad de vida para adultos mayores, cantón Ventanas, Provincia de Los Ríos
| dc.contributor.advisor | Castillo Zúñiga, Javier | |
| dc.contributor.author | Fuentes Ponce, Carlos | |
| dc.date.accessioned | 2021-06-17T17:50:44Z | |
| dc.date.available | 2021-06-17T17:50:44Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9837 | |
| dc.description | The present practical work to obtain the title of Bachelor of Social Communication, entitled TELEVISION MEDIA AND THE TREATMENT OF ISSUES OF QUALITY OF LIFE FOR OLDER ADULTS, CANTÓN VENTANAS, PROVINCE OF LOS RÍOS, had as a general objective to study what is the influence of the media on the quality of life of the citizens of the Ventanas canton, Los Ríos province, for this a quantitative field study was designed, which found the use of inductive and deductive methods, as well as the application of the survey technique to a sample of adults over 83 who live in the canton, for this a questionnaire with the Lickert scale was designed, the same one that contained, important issues on the two study variables in order to determine the incidence of the media in addressing issues related to the quality of life of the elderly, within the main results it was determined that the 100% of those surveyed believed that these issues are not addressed in their entirety, that is why they spend their time watching television in various programs. On the other hand, 100% of them thought that despite the omission of these topics, they feel influenced by television and that their lifestyles are changing from routine and exercise to a sedentary life. | es_ES |
| dc.description | The present practical work to obtain the title of Bachelor of Social Communication, entitled TELEVISION MEDIA AND THE TREATMENT OF ISSUES OF QUALITY OF LIFE FOR OLDER ADULTS, CANTÓN VENTANAS, PROVINCE OF LOS RÍOS, had as a general objective to study what is the influence of the media on the quality of life of the citizens of the Ventanas canton, Los Ríos province, for this a quantitative field study was designed, which found the use of inductive and deductive methods, as well as the application of the survey technique to a sample of adults over 83 who live in the canton, for this a questionnaire with the Lickert scale was designed, the same one that contained, important issues on the two study variables in order to determine the incidence of the media in addressing issues related to the quality of life of the elderly, within the main results it was determined that the 100% of those surveyed believed that these issues are not addressed in their entirety, that is why they spend their time watching television in various programs. On the other hand, 100% of them thought that despite the omission of these topics, they feel influenced by television and that their lifestyles are changing from routine and exercise to a sedentary life. | es_ES |
| dc.description.abstract | El presente trabajo práctica para la obtención del título de Licenciado en Comunicación Social, titulado MEDIOS TELEVISIVOS Y EL TRATAMIENTO DE TEMAS DE LA CALIDAD DE VIDA PARA ADULTOS MAYORES, CANTÓN VENTANAS, PROVINCIA DE LOS RÍOS, tuvo como objetivo general estudiar cuál es la influencia de los medios de comunicación en la calidad de vida de los ciudadanos/as del cantón Ventanas, provincia de Los Ríos, para ello se diseñó un estudio de campo de corte cuantitativo, el mismo que permitió la utilización de los métodos inductivo y deductivo, así como la aplicación de la técnica de la encuesta a una muestra de adultos mayores de 83 que viven en el cantón, para ello se diseñó un cuestionario con escala Lickert el mismo que contenía, temas importante sobre las dos variables de estudio a fin determinar la incidencia de los medios de comunicación en el abordaje de los temas relacionados con la calidad de vida del adulto mayor, dentro de los principales resultados se pudo determinar que el 100% de los encuestados opinaron que estos temas no son abordados en su totalidad, por eso ellos emplean el tiempo en la televisión en programas variados. Por otro lado el 100% de ellos opinaron que a pesar de la omisión de estos temas, se sienten influenciados por la televisión y que sus estilos de vida están para cambios rutinarios y de ejercicios o una vida sedentaria. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Televisión | es_ES |
| dc.subject | Adulto mayor | es_ES |
| dc.subject | Sedentarismo | es_ES |
| dc.title | Medios televisivos y el tratamiento de temas de la calidad de vida para adultos mayores, cantón Ventanas, Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
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