Plataforma de Tik Tok como herramienta publicitaria en medios de comunicación del Ecuador 2020
| dc.contributor.advisor | Becilla Garcia, Leticia Aurora | |
| dc.contributor.author | Camacho Franco, Aline Maholly | |
| dc.date.accessioned | 2021-06-17T15:53:29Z | |
| dc.date.available | 2021-06-17T15:53:29Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9816 | |
| dc.description | The media have a deficit in viewing figures, that is where the creation of TikTok accounts was born due to the traffic it generates, experts found this platform as an extremely important advertising tool, because it takes advantage of the versatility it has in terms of content, that is, it is presented in a different and fresh way. It is impressive how you can reach people through this platform generating rating through challenges, music, hashtags, as is known TikTok is very striking for the content that people create, TikTok algorithms are very unusual, depends on the duration of minutes that a user is watching a video to recommend another similar to that, so that could pay attention to traditional media because if they create content according to the needs of the masses, then therefore will be among the recommended videos. Ecuador has a wide range of media outlets but they have not yet adapted to the new trends. TC, ECUAVISA, EL COMERCIO have created entertaining formats that not only focus on news but also on entertainment. | es_ES |
| dc.description | The media have a deficit in viewing figures, that is where the creation of TikTok accounts was born due to the traffic it generates, experts found this platform as an extremely important advertising tool, because it takes advantage of the versatility it has in terms of content, that is, it is presented in a different and fresh way. It is impressive how you can reach people through this platform generating rating through challenges, music, hashtags, as is known TikTok is very striking for the content that people create, TikTok algorithms are very unusual, depends on the duration of minutes that a user is watching a video to recommend another similar to that, so that could pay attention to traditional media because if they create content according to the needs of the masses, then therefore will be among the recommended videos. Ecuador has a wide range of media outlets but they have not yet adapted to the new trends. TC, ECUAVISA, EL COMERCIO have created entertaining formats that not only focus on news but also on entertainment. | es_ES |
| dc.description.abstract | Los medios de comunicación presentan un déficit en las cifras de visualización, es allí donde nace la creación de las cuentas en TikTok debido al tráfico que esta genera, expertos hallaron a la plataforma como una herramienta de publicidad sumamente importante, porque se aprovecha la versatilidad que tiene en cuánto a contenido. Es impresionante como se puede llegar a las personas a través de esta red generando rating a través de retos, músicas, hashtags, como es de conocimiento TikTok es muy llamativo por el contenido que crean las personas, los algoritmos de esta aplicación son muy inusuales, depende de la duración de minutos que esté un usuario viendo un video para que se recomiende otro parecido a ese, así que eso podrían generar atención en los medios tradicionales, pues si crean un contenido de acuerdo a las necesidades de las masas, por consiguiente estarán entre los videos recomendados. Como objetivo en este proyecto se dará a conocer los beneficios que brinda TikTok y dejando claro qué estrategias podrían llegar a aplicar para que la aprovechen, Ecuador cuenta con una gran gama de medios de comunicación, pero, aun no se adaptan a las nuevas tendencias, TC Televisión, Ecuavisa, El Comercio han realizado formatos entretenidos no solo enfocándose a las noticias sino también al entretenimiento. | es_ES |
| dc.format.extent | 47 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Publicidad | es_ES |
| dc.subject | Herramientas publicitarias | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.title | Plataforma de Tik Tok como herramienta publicitaria en medios de comunicación del Ecuador 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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