Análisis de las publicaciones de la fanpage El Universo y su impacto en la sociedad, período marzo – mayo 2020
| dc.contributor.advisor | Salamea Limones, Victoria | |
| dc.contributor.author | Nuñez Garcia, Juana Melissa | |
| dc.date.accessioned | 2020-10-16T19:23:57Z | |
| dc.date.available | 2020-10-16T19:23:57Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8847 | |
| dc.description | This research addressed the issue of the impact of the publications of the Fanpage El Uninverso on society, due to the fact that it has a large number of followers, who in turn share a lot of content on their profiles. The objective of this case study was to analyze and determine how the spread of false news occurs and the consequences it has on society during the March - May 2020 period of that page. For theoretical support, information on the topic of interest was investigated in bibliographic sources. The proposed methodology was the qualitative approach, which was carried out by observing the content; as are the details of the news, participation and user comments. With the socio-critical method it has been resolved that El Uninverso is the parallel reality of the national newspaper El Universo, the structure of the fanpage is similar and they do not keep a very distant relationship, also with respect to the colors and elements of image and text composition They are similar, but the logo they use in their publications is visibly upside down from that of the newspaper. In this way it is determined that the impact it has is that many come to believe the false news that is disseminated, confusing consumers, and in turn giving a bad image to the real and original press medium. | es_ES |
| dc.description | This research addressed the issue of the impact of the publications of the Fanpage El Uninverso on society, due to the fact that it has a large number of followers, who in turn share a lot of content on their profiles. The objective of this case study was to analyze and determine how the spread of false news occurs and the consequences it has on society during the March - May 2020 period of that page. For theoretical support, information on the topic of interest was investigated in bibliographic sources. The proposed methodology was the qualitative approach, which was carried out by observing the content; as are the details of the news, participation and user comments. With the socio-critical method it has been resolved that El Uninverso is the parallel reality of the national newspaper El Universo, the structure of the fanpage is similar and they do not keep a very distant relationship, also with respect to the colors and elements of image and text composition They are similar, but the logo they use in their publications is visibly upside down from that of the newspaper. In this way it is determined that the impact it has is that many come to believe the false news that is disseminated, confusing consumers, and in turn giving a bad image to the real and original press medium. | es_ES |
| dc.description.abstract | Esta investigación abordó el tema del impacto de las publicaciones de la Fanpage El Uninverso en la sociedad, debido a que posee un gran número de seguidores, que a su vez comparten muchos contenidos en sus perfiles. El objetivo de este estudio de caso fue analizar y determinar el impacto que ha tenido El Uninverso en la sociedad en el periodo marzo a mayo del año 2020. Para los sustentos teóricos se investigó información del tema de interés en fuentes bibliográficas. La metodología planteada fue el enfoque cualitativo, que se llevó a cabo mediante la observación del contenido; como son los detalles de las noticias, la participación y comentarios de los usuarios. Con el método socio-critico se ha resuelto que El Uninverso es la realidad paralela del diario nacional El Universo, la estructura de la fanpage es similar y no guardan una relación muy distante, asimismo respecto a los colores y elementos de composición de imagen y texto son parecidos, pero el logotipo que utilizan en sus publicaciones está visiblemente al revés al del diario. De este modo se determina que el impacto que tiene, es que muchos llegan a creer las noticias falsas que se difunden, confundiendo a los consumidores, y a su vez dando mala imagen al medio de prensa real y original. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | El Uninverso | es_ES |
| dc.subject | Fan Page | es_ES |
| dc.subject | Comentarios | es_ES |
| dc.subject | Like | es_ES |
| dc.title | Análisis de las publicaciones de la fanpage El Universo y su impacto en la sociedad, período marzo – mayo 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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