dc.contributor.advisor | Fariño Sánchez, Nurik | |
dc.contributor.author | Meneses Preciado, Stefany Mishelle | |
dc.date.accessioned | 2020-10-16T15:15:15Z | |
dc.date.available | 2020-10-16T15:15:15Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8835 | |
dc.description | In this paper, an investigation is carried out on various points of digital communication, such as the digital communication strategy, which is very important in modern times, especially for companies of all levels, that is, both that are just starting, such as those that have been in the market for years and have already gained prestige, and the way in which the Corporation Tía SA uses communication strategies in times of pandemic will be studied, which provide them with evident success. Its purpose is based on knowing and sharing this information with Babahoyo retail supermarkets, so that they can also implement this type of strategies and methods, which will allow them to improve their current sales and keep their consumers in the long term. In other words, this investigative work aims to serve as an example for small supermarkets, so that they obtain the knowledge they need. This research is non-experimental, since it deals with an analysis and information only work, the results of which were obtained through research, analysis and comparison of various web sources, in addition to conducting a short interview. | es_ES |
dc.description | In this paper, an investigation is carried out on various points of digital communication, such as the digital communication strategy, which is very important in modern times, especially for companies of all levels, that is, both that are just starting, such as those that have been in the market for years and have already gained prestige, and the way in which the Corporation Tía SA uses communication strategies in times of pandemic will be studied, which provide them with evident success. Its purpose is based on knowing and sharing this information with Babahoyo retail supermarkets, so that they can also implement this type of strategies and methods, which will allow them to improve their current sales and keep their consumers in the long term. In other words, this investigative work aims to serve as an example for small supermarkets, so that they obtain the knowledge they need. This research is non-experimental, since it deals with an analysis and information only work, the results of which were obtained through research, analysis and comparison of various web sources, in addition to conducting a short interview. | es_ES |
dc.description.abstract | En el presente trabajo se lleva a cabo una investigación sobre diversos puntos de la comunicación, tales como la estrategia de comunicación digital, la cual es muy importante en los tiempos modernos, especialmente para las empresas de todos los niveles, es decir, tanto las que se encuentran iniciando, como las que llevan años en el mercado y ya han ganado prestigio, además, se estudiará la forma en que la corporación Tía S.A emplea estrategias de comunicación en tiempos de pandemia, que les proporcionan un éxito evidente. El propósito del mismo, está basado en conocer y compartir esta información con los supermercados minoristas de Babahoyo, para que así los mismos también puedan implementar este tipo de estrategias y métodos, que le permitirán mejorar sus ventas actuales y mantener a sus consumidores a largo plazo, es decir, este trabajo investigativo pretende servirle de ejemplo a los pequeños supermercados, para que obtengan los conocimientos que necesitan. Esta investigación es no experimental, ya que trata de un trabajo únicamente de análisis e información, cuyos resultados fueron obtenidos a través de la investigación, el análisis y comparación de diversas fuentes web, además de la realización de una pequeña entrevista. | es_ES |
dc.format.extent | 32 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Comunicación digital | es_ES |
dc.subject | Redes sociales | es_ES |
dc.subject | Tía | es_ES |
dc.subject | Megaproninec | es_ES |
dc.title | Estrategias de comunicación digital de Supermercados Tía, en meses de pandemia 2020 | es_ES |
dc.type | bachelorThesis | es_ES |