Facebook como herramienta de promoción y difusión audiovisual de contenidos culturales en el cantón Caluma
| dc.contributor.advisor | Andrade Bazan, Joselyn | |
| dc.contributor.author | Cambo Chillo, Lady Galud | |
| dc.date.accessioned | 2020-10-14T17:20:19Z | |
| dc.date.available | 2020-10-14T17:20:19Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8777 | |
| dc.description | Within this research, a content analysis was carried out on the digital media of the Facebook social network of the Caluma canton, Bolívar province, during the year 2019, to determine the use of this network as a tool for the promotion and audiovisual dissemination of cultural contents of the mentioned area. The modality of this study was qualitative, through descriptive, diagnostic and exploratory research, through the direct observation technique supported by the observation record collection instrument. Among the findings, it was detected that there are few media such as: Municipality of Caluma, Caluma Bello, Caluma Tv.sa and Dúo Films, which were study subjects, where it was found that the production of videos in the studied media is not Also, the cultural theme is a content that is very little considered, concluding that the use of the aforementioned network as a tool for the promotion and dissemination of culture is bad, therefore it is recommended to maintain a communication strategy for audiovisuals on this platform , in addition to the communication students applying these strategies in their. | es_ES |
| dc.description | Within this research, a content analysis was carried out on the digital media of the Facebook social network of the Caluma canton, Bolívar province, during the year 2019, to determine the use of this network as a tool for the promotion and audiovisual dissemination of cultural contents of the mentioned area. The modality of this study was qualitative, through descriptive, diagnostic and exploratory research, through the direct observation technique supported by the observation record collection instrument. Among the findings, it was detected that there are few media such as: Municipality of Caluma, Caluma Bello, Caluma Tv.sa and Dúo Films, which were study subjects, where it was found that the production of videos in the studied media is not Also, the cultural theme is a content that is very little considered, concluding that the use of the aforementioned network as a tool for the promotion and dissemination of culture is bad, therefore it is recommended to maintain a communication strategy for audiovisuals on this platform , in addition to the communication students applying these strategies in their. | es_ES |
| dc.description.abstract | Dentro de esta investigación se realizó un análisis de contenido a los medios digitales de la red social Facebook del cantón Caluma, provincia de Bolívar, durante el año 2019, para determinar el uso de esta red como herramienta de promoción y difusión audiovisual de contenidos culturales de la mencionada zona. La modalidad de este estudio fue de carácter cualitativo, a través de la investigación descriptiva, diagnóstica y exploratoria, por medio de la técnica de observación directa soportada en el instrumento de recolección ficha de observación. Dentro de los hallazgos se detectó que existen pocos medios tales como: Municipalidad de Caluma, Caluma Bello, Caluma Tv.sa y Dúo Films, mismos que fueron sujeto de estudio, en donde se encontró que la producción de videos en los medios estudiados no es frecuente. Además, el tema cultural es un contenido que se encuentra muy poco considerado, concluyendo que el aprovechamiento de la mencionada red como herramienta de promoción y difusión de la cultura es malo, por ende se recomienda mantener una estrategia comunicacional para los audiovisuales en esta plataforma, además de que los estudiantes en comunicación apliquen esas estrategias en sus propios contenido, debido a que ser un aporte a la cultura y una carta de presentación que les abra las puertas hacia el ejercicio de la profesión. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Audiovisual | es_ES |
| dc.subject | Contenido cultural | es_ES |
| dc.subject | es_ES | |
| dc.subject | Periodismo transmedia | es_ES |
| dc.title | Facebook como herramienta de promoción y difusión audiovisual de contenidos culturales en el cantón Caluma | es_ES |
| dc.type | bachelorThesis | es_ES |
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