Comunicación digital para el fortalecimiento de la organización comunitaria en la Parroquia Guayacán, Ciudad de Quevedo, año 2019
| dc.contributor.advisor | Campoverde Díaz, Jaime Nixon | |
| dc.contributor.author | Aguirre Giler, José Luis | |
| dc.date.accessioned | 2020-05-09T19:08:59Z | |
| dc.date.available | 2020-05-09T19:08:59Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7882 | |
| dc.description | Digital communication has been established in the last decade due to the immediacy in the production and reception of information, so it presents a wide opportunity to strengthen the community organization. Community organization is important because that is where we make our human values and individual talents known to effectively solve the social, economic and political problems of the community. With these factors the main problem the Guayacán parish, is the insufficient use of necessary communication tools for the community organization, encouraging that the community is little participatory in the generation of information and resolution dazzling low community participation. It was obtained as a result that the communication management currently applied in the parish Of Guayacán can be determined to be traditional since the inhabitants claim that it is done by periphore and local meetings, which leads to the majority not knowing promotion of programs and projects (60%) in addition to the means by which the parish council submits reports of its work. A large percentage of settlers (58%) who claim not to have participated in any activity concerning the parish or neighborhood in the last year. It was determined that the implementation of a project that brings or improves communication between inhabitants and parish leaders, through digital platforms is paramount to strengthening the community organization, efficient communication generates a link among the inhabitants of a sector, linking the variety of cultural and organizational environments, levels of experience, and expected results and diverse interests in the realization of the project. | es_ES |
| dc.description | Digital communication has been established in the last decade due to the immediacy in the production and reception of information, so it presents a wide opportunity to strengthen the community organization. Community organization is important because that is where we make our human values and individual talents known to effectively solve the social, economic and political problems of the community. With these factors the main problem the Guayacán parish, is the insufficient use of necessary communication tools for the community organization, encouraging that the community is little participatory in the generation of information and resolution dazzling low community participation. It was obtained as a result that the communication management currently applied in the parish Of Guayacán can be determined to be traditional since the inhabitants claim that it is done by periphore and local meetings, which leads to the majority not knowing promotion of programs and projects (60%) in addition to the means by which the parish council submits reports of its work. A large percentage of settlers (58%) who claim not to have participated in any activity concerning the parish or neighborhood in the last year. It was determined that the implementation of a project that brings or improves communication between inhabitants and parish leaders, through digital platforms is paramount to strengthening the community organization, efficient communication generates a link among the inhabitants of a sector, linking the variety of cultural and organizational environments, levels of experience, and expected results and diverse interests in the realization of the project. | es_ES |
| dc.description.abstract | La comunicación digital se fue estableciendo en la última década debido a la inmediatez en la producción y recepción de la información, por lo que presenta una amplia oportunidad para fortalecer la organización comunitaria. La organización comunitaria es importante porque es ahí donde damos a conocer nuestros valores humanos y talentos individuales para resolver de forma efectiva los problemas sociales, económicos y políticos de la comunidad. Con estos factores la problemática principal la parroquia Guayacán, es el insuficiente uso de herramientas necesarias de comunicación para la organización comunitaria, fomentando que la comunidad sea poco participativa en la generación de la información y resolución de problemas deslumbrando la poca participación comunitaria. Se obtuvo como resultado que la gestión de comunicación aplicada actualmente en la parroquia Guayacán se puede determinar que es tradicional ya que los habitantes afirman que es realizada mediante perifoneo y reuniones locales, lo que conlleva a que la mayoría desconozca la promoción de programas y proyectos (60%) además del medio por el cual el consejo parroquial presenta informes de sus labores. Un gran porcentaje de pobladores (58%) que afirman no haber participado en ninguna actividad referente a la parroquia o barrial en el último año. Se determinó que la ejecución de un proyecto que acerque o mejore la comunicación entre moradores y dirigentes parroquiales, a través de plataformas digitales es primordial para fortalecer la organización comunitaria, una comunicación eficiente genera un vínculo entre los habitantes de un sector, enlazando la variedad de entornos culturales y organizacionales, niveles de experiencia, y resultados esperados e intereses diversos en la realización del proyecto. | es_ES |
| dc.format.extent | 92 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunidad | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.subject | Gestión de comunicación | es_ES |
| dc.subject | Revista digital | es_ES |
| dc.title | Comunicación digital para el fortalecimiento de la organización comunitaria en la Parroquia Guayacán, Ciudad de Quevedo, año 2019 | es_ES |
| dc.type | bachelorThesis | es_ES |
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