ESTRATEGIAS COMUNICACIONALES PARA LA CONSTRUCCIÓN DE NARRATIVAS INTERCULTURALES EN EL MEDIO DIGITAL ALDIA.COM QUEVEDO, AÑO 2024
| dc.contributor.advisor | Briones Caicedo, Wilson Roberto | |
| dc.contributor.author | Pérez Guerrón, Johana Elizabeth | |
| dc.date.accessioned | 2025-06-11T15:26:57Z | |
| dc.date.available | 2025-06-11T15:26:57Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18596 | |
| dc.description | This research studies the incidence of communicational strategies in the construction of intercultural narratives in the digital media Aldia.com, Quevedo, year 2024. The main objective of this research is to understand how these strategies influence the creation and transmission of content that is evident in the cultural diversity of this area. A mixed methodology was used to develop this research, being qualitative and quantitative, so data could be collected through surveys to frequent users and also to the content creators of Aldia.com newspaper. In addition, an analysis of the contents published in a specific period was also carried out, identifying the communicative strategies used and their effectiveness. On the other hand, the results showed the use of inclusive language, the diverse representation of existing cultures and the active interaction with users, which are key elements to build effective intercultural narratives. These practices allow us not only to enrich the content, but also promote understanding and respect for different cultural groups. Finally, the conclusions highlight that the different digital media, including Aldia.com, play a crucial role in fostering interculturality and strengthening the social fabric. | es_ES |
| dc.description | This research studies the incidence of communicational strategies in the construction of intercultural narratives in the digital media Aldia.com, Quevedo, year 2024. The main objective of this research is to understand how these strategies influence the creation and transmission of content that is evident in the cultural diversity of this area. A mixed methodology was used to develop this research, being qualitative and quantitative, so data could be collected through surveys to frequent users and also to the content creators of Aldia.com newspaper. In addition, an analysis of the contents published in a specific period was also carried out, identifying the communicative strategies used and their effectiveness. On the other hand, the results showed the use of inclusive language, the diverse representation of existing cultures and the active interaction with users, which are key elements to build effective intercultural narratives. These practices allow us not only to enrich the content, but also promote understanding and respect for different cultural groups. Finally, the conclusions highlight that the different digital media, including Aldia.com, play a crucial role in fostering interculturality and strengthening the social fabric. | es_ES |
| dc.description.abstract | Esta investigación estudia la incidencia de las estrategias comunicacionales en la construcción de narrativas interculturales en el medio digital Aldia.com, Quevedo, año 2024. El objetivo principal de esta investigación es el poder comprender cómo dichas estrategias influyen en la creación y transmisión de contenidos que se evidencian en la diversidad cultural de esta zona. Se utilizó una metodología mixta para desarrollar esta investigación, siendo esta cualitativa y cuantitativa, así se pudo recolectar datos mediante encuestas a usuarios frecuentes y también a los creadores de contenido del diario Aldia.com. Además, también se realizó un análisis de los contenidos que son publicados en un periodo específico, identificando cuáles son las estrategias comunicativas que se emplean y su efectividad. Por otro lado, los resultados se pudo evidenciar el uso de lenguaje inclusivo, la representación diversa de las culturas existentes y la interacción activa con los usuarios, los cuales son el elemento clave para poder construir narrativas interculturales efectivas. Estas prácticas nos permiten no solo poder enriquecer el contenido, sino que también promueven el entendimiento y el respeto para los diferentes grupos culturales. Por último, las conclusiones destacan que los diferentes medios digitales, entre ellos Aldia.com, juega un papel crucial para poder fomentar la interculturalidad y así mismo fortalecer el tejido social. | es_ES |
| dc.format.extent | 108 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias comunicacionales | es_ES |
| dc.subject | Medio digital | es_ES |
| dc.subject | Construcción de narrativas y narrativas interculturales | es_ES |
| dc.title | ESTRATEGIAS COMUNICACIONALES PARA LA CONSTRUCCIÓN DE NARRATIVAS INTERCULTURALES EN EL MEDIO DIGITAL ALDIA.COM QUEVEDO, AÑO 2024 | es_ES |
| dc.type | bachelorThesis | es_ES |
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