Estudio del comportamiento del turista millenial y su influencia en las tendencias turísticas en la ciudad de Guayaquil
| dc.contributor.advisor | Caneppa Muñoz, Cecilia Isabel | |
| dc.contributor.author | Triviño Márquez, Steeven Daniel | |
| dc.date.accessioned | 2025-06-10T20:55:50Z | |
| dc.date.available | 2025-06-10T20:55:50Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18580 | |
| dc.description | This study skees to understand how Young travelers influence trends in Guayaquil they like real, ecological experiences full of technology, a great opportunity to promote local Development. We use mixed methods: numbers (quantitative) and stories (qualitative). We surveyed 50 people, including millennial travelers and locals related to the sector. The results say that although Guayaquil has the potential to attract them, it must improve its digital and internet technology and also promote itself better online. We recommend creating packages to suit the millennial taste: interesting digital things or green cultural events all highlight what is special about the city. | es_ES |
| dc.description | This study skees to understand how Young travelers influence trends in Guayaquil they like real, ecological experiences full of technology, a great opportunity to promote local Development. We use mixed methods: numbers (quantitative) and stories (qualitative). We surveyed 50 people, including millennial travelers and locals related to the sector. The results say that although Guayaquil has the potential to attract them, it must improve its digital and internet technology and also promote itself better online. We recommend creating packages to suit the millennial taste: interesting digital things or green cultural events all highlight what is special about the city. | es_ES |
| dc.description.abstract | Este estudio busca entender cómo los jóvenes viajeros influyen en las tendencias de Guayaquil. Les gustan experiencias reales, ecológicas y llenas de tecnología una gran oportunidad para impulsar el desarrollo local. Usamos métodos mixtos: números (cuantitativos) e historias (cualitativos). Hicimos encuestas a 50 personas entre viajeros millennial y locales relacionados con el sector. Los resultados dicen que aunque Guayaquil tiene potencial para captarlos, debe mejorar su tecnología digital e internet y también promocionarse mejor online. Recomendamos crear paquetes al gusto millennial: cosas digitales interesantes o eventos culturales verdes todo eso resalta lo especial de la ciudad | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Turismo joven moderno | es_ES |
| dc.subject | Comportamiento viajero actualizado | es_ES |
| dc.subject | Nuevas modas viajeras locales modernizadas | es_ES |
| dc.title | Estudio del comportamiento del turista millenial y su influencia en las tendencias turísticas en la ciudad de Guayaquil | es_ES |
| dc.type | bachelorThesis | es_ES |
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