PRODUCCIÓN DE CONTENIDOS DIGITALES RADIOFÓNICOS Y SU IMPACTO EN LA IDENTIDAD CULTURAL QUEVEDEÑA
| dc.contributor.advisor | Navarrete Ortega, Relfa Magdalena | |
| dc.contributor.author | Calvo Arias, Christopher Joan | |
| dc.date.accessioned | 2025-06-10T20:16:46Z | |
| dc.date.available | 2025-06-10T20:16:46Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18575 | |
| dc.description | This research analyses the impact of the production of digital radio content on the preservation and promotion of Quevedo's cultural identity. In a context where the digitalisation of the media has transformed the way in which information is consumed, it is essential to assess whether these contents contribute to strengthening the local cultural identity or, on the contrary, have allowed the adoption of foreign trends that displace indigenous traditions and customs. To achieve this objective, a mixed-approach methodology was used, combining quantitative and qualitative techniques. Surveys were applied to the Quevedo population to find out their consumption habits of digital radio content and their perception of the relationship between these and cultural identity. The results obtained showed that, although digital radio maintains a high demand, much of its content prioritises entertainment and global trends, leaving the dissemination of local cultural elements in the background. A significant percentage of respondents consider that cultural identity is being displaced and that it is necessary to implement strategies to strengthen its presence in digital media. Likewise, an interest was identified on the part of the audience in programs that integrate aspects of Quevedo's history, gastronomy, music and traditions. It is concluded that the production of digital radio content represents a key opportunity for the preservation of Quevedo's cultural identity, provided that innovative and attractive strategies are developed that allow for a balance between entertainment and cultural diffusion, thus guaranteeing its transmission to future generations. | es_ES |
| dc.description | This research analyses the impact of the production of digital radio content on the preservation and promotion of Quevedo's cultural identity. In a context where the digitalisation of the media has transformed the way in which information is consumed, it is essential to assess whether these contents contribute to strengthening the local cultural identity or, on the contrary, have allowed the adoption of foreign trends that displace indigenous traditions and customs. To achieve this objective, a mixed-approach methodology was used, combining quantitative and qualitative techniques. Surveys were applied to the Quevedo population to find out their consumption habits of digital radio content and their perception of the relationship between these and cultural identity. The results obtained showed that, although digital radio maintains a high demand, much of its content prioritises entertainment and global trends, leaving the dissemination of local cultural elements in the background. A significant percentage of respondents consider that cultural identity is being displaced and that it is necessary to implement strategies to strengthen its presence in digital media. Likewise, an interest was identified on the part of the audience in programs that integrate aspects of Quevedo's history, gastronomy, music and traditions. It is concluded that the production of digital radio content represents a key opportunity for the preservation of Quevedo's cultural identity, provided that innovative and attractive strategies are developed that allow for a balance between entertainment and cultural diffusion, thus guaranteeing its transmission to future generations. | es_ES |
| dc.description.abstract | La presente investigación analiza el impacto de la producción de contenidos digitales radiofónicos en la preservación y promoción de la identidad cultural quevedeña. En un contexto donde la digitalización de los medios de comunicación ha transformado la manera en que la información es consumida, resulta fundamental evaluar si estos contenidos contribuyen al fortalecimiento de la identidad cultural local o si, por el contrario, han permitido la adopción de tendencias extranjeras que desplazan las tradiciones y costumbres autóctonas. Para alcanzar este objetivo, se empleó una metodología de enfoque mixto, combinando técnicas cuantitativas y cualitativas. Se aplicaron encuestas a la población quevedeña para conocer sus hábitos de consumo de contenidos radiofónicos digitales y su percepción sobre la relación entre estos y la identidad cultural. os resultados obtenidos evidenciaron que, si bien la radio digital mantiene una alta demanda, gran parte de sus contenidos priorizan el entretenimiento y las tendencias globales, dejando en segundo plano la difusión de elementos culturales locales. Un porcentaje significativo de los encuestados considera que la identidad cultural está siendo desplazada y que es necesario implementar estrategias para fortalecer su presencia en los medios digitales. Asimismo, se identificó un interés por parte de la audiencia en programas que integren aspectos de la historia, gastronomía, música y tradiciones quevedeñas. Se concluye que la producción de contenidos radiofónicos digitales representa una oportunidad clave para la preservación de la identidad cultural de Quevedo, siempre que se desarrollen estrategias innovadoras y atractivas que permitan equilibrar el entretenimiento con la difusión cultural, garantizando así su transmisión a futuras generaciones. | es_ES |
| dc.format.extent | 55 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Contenidos Digitales | es_ES |
| dc.subject | Radiofónicos | es_ES |
| dc.subject | Identidad Cultural | es_ES |
| dc.title | PRODUCCIÓN DE CONTENIDOS DIGITALES RADIOFÓNICOS Y SU IMPACTO EN LA IDENTIDAD CULTURAL QUEVEDEÑA | es_ES |
| dc.type | Tesina | es_ES |
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