Estrategias innovadoras para el desarrollo de nuevos modelos de negocio agroturístico en el cantón Montalvo, Provincia de Los Ríos
| dc.contributor.advisor | Caneppa Muñoz, Cecilia | |
| dc.contributor.author | Velastegui Ramos, Luisana Natividad | |
| dc.contributor.author | Villafuerte Guerrero, Joffre Porfirio | |
| dc.date.accessioned | 2025-06-05T20:49:33Z | |
| dc.date.available | 2025-06-05T20:49:33Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18569 | |
| dc.description | This research work arises due to the need to implement innovative strategies for the development of new agrotourism business models in the canton of Montalvo, province of Los Ríos, and its main objective is to identify those strategies that are appropriate for the creation of businesses in the locality. A bibliographic research on the variables that make up the topic has been used, having a basic methodology with a qualitative approach that allows obtaining relevant information and data to determine the appropriate strategies that promote the creation of agrotourism businesses in the canton of Montalvo through information gathering techniques such as interviews that allow generating a discussion aimed at generating the appropriate conclusions and recommendations. The results obtained are oriented towards the recommendation of strategies for agrotourism businesses in the Montalvo canton, such as farm stays, experiential tourism, hiking trails, gastronomic tourism with local products, guides for local traditional festivals, among others that are shown in this study to enhance the socioeconomic development of the locality and implement sustainable tourism and environmental care. | es_ES |
| dc.description | This research work arises due to the need to implement innovative strategies for the development of new agrotourism business models in the canton of Montalvo, province of Los Ríos, and its main objective is to identify those strategies that are appropriate for the creation of businesses in the locality. A bibliographic research on the variables that make up the topic has been used, having a basic methodology with a qualitative approach that allows obtaining relevant information and data to determine the appropriate strategies that promote the creation of agrotourism businesses in the canton of Montalvo through information gathering techniques such as interviews that allow generating a discussion aimed at generating the appropriate conclusions and recommendations. The results obtained are oriented towards the recommendation of strategies for agrotourism businesses in the Montalvo canton, such as farm stays, experiential tourism, hiking trails, gastronomic tourism with local products, guides for local traditional festivals, among others that are shown in this study to enhance the socioeconomic development of the locality and implement sustainable tourism and environmental care. | es_ES |
| dc.description.abstract | El presente trabajo de investigación surge debido a la necesidad de implementar estrategias innovadoras para el desarrollo de nuevos modelos de negocio agroturístico en el cantón Montalvo, provincia de Los Ríos y que tiene como principal objetivo el identificar dichas estrategias que resulten adecuadas para la creación de negocios en la localidad antes mencionada. Se han empleado una investigación bibliográfica sobre las variables que componen el tema teniendo una metodología básica con enfoque cualitativo que permita obtener información y datos relevantes para determinar las estrategias adecuadas que impulsen la creación de negocios agroturísticos en el cantón Montalvo mediante técnicas de recolección de información como la entrevista que permitan generar una discusión encaminada a generar las debidas conclusiones y recomendaciones. Los resultados obtenidos esta orientados hacia la recomendación de estrategias para los negocios agroturísticos en el cantón Montalvo como estancia en fincas agrícolas, turismo experiencial, rutas de senderismo, turismo gastronómico con productos locales, guía por fiestas tradicionales locales, entre otras que se muestran en el presente estudio para potenciar el desarrollo socioeconómico de la localidad e implementar el turismo sostenible y el cuidado medioambiental. | es_ES |
| dc.format.extent | 73 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias innovadoras | es_ES |
| dc.subject | Agroturismo | es_ES |
| dc.subject | Tendencias actuales | es_ES |
| dc.subject | Desarrollo | es_ES |
| dc.title | Estrategias innovadoras para el desarrollo de nuevos modelos de negocio agroturístico en el cantón Montalvo, Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
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