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dc.contributor.advisorCastro Molina, Nelly
dc.contributor.authorRecalde Barzola, Gabriela Lizbeth
dc.contributor.authorRodríguez Castañeda, Joffre Alexander
dc.date.accessioned2025-06-05T20:26:16Z
dc.date.available2025-06-05T20:26:16Z
dc.date.issued2025
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/18567
dc.descriptionThe main objective of this research is to design a circuit at the Technical University of Babahoyo for the development of a tourist attraction. The methodology uses a non-experimental field research design focused on the observation of spaces within the Technical University of Babahoyo. By using mixed research, qualitative and quantitative approaches are combined, the respective surveys are carried out to the university community and interviews with specialists in the area of Tourism to determine the feasibility of designing a tourist circuit. The Technical University of Babahoyo has tourist potential that can be taken advantage of taking into consideration its natural and cultural resources for the design of a tourist circuit, this not only benefits the Institution, but also gives it an enhancement as a tourist destination for the Babahoyo could even be the first attraction that the city would have. This research project has the potential to improve the local economy by attracting visitors from all over the world, strengthening the university identity.es_ES
dc.descriptionThe main objective of this research is to design a circuit at the Technical University of Babahoyo for the development of a tourist attraction. The methodology uses a non-experimental field research design focused on the observation of spaces within the Technical University of Babahoyo. By using mixed research, qualitative and quantitative approaches are combined, the respective surveys are carried out to the university community and interviews with specialists in the area of Tourism to determine the feasibility of designing a tourist circuit. The Technical University of Babahoyo has tourist potential that can be taken advantage of taking into consideration its natural and cultural resources for the design of a tourist circuit, this not only benefits the Institution, but also gives it an enhancement as a tourist destination for the Babahoyo could even be the first attraction that the city would have. This research project has the potential to improve the local economy by attracting visitors from all over the world, strengthening the university identity.es_ES
dc.description.abstractEn la ciudad de Babahoyo existen limitados atractivos que generan un escaso desarrollo turístico. Actualmente dentro de la cuidad se realizan ferias locales que promocionan la gastronomía, exposición de emprendimientos y Pymes que se encuentran en la zona, estas ferias frecuentemente se realizan en la Casa de Olmedo fomentando el patrimonio cultural que posee la Cuidad, pero no sé refleja en si la existencia de atractivos que realce el desarrollo del turismo en la región. El principal objetivo de esta investigación es diseñar un circuito en la Universidad Técnica de Babahoyo para el desarrollo de un atractivo turístico. En la metodología se utiliza un diseño de investigación no experimental de campo enfocado en la observación de los espacios dentro de la Universidad Técnica de Babahoyo. Al utilizar la investigación mixta se combinan los enfoques cualitativos, cuantitativo se realizan las respectivas encuestas a la comunidad universitaria y entrevistas a especialistas en el área de Turismo para determinar la viabilidad en diseñar un circuito turístico. La Universidad Técnica de Babahoyo presenta potencial turístico que puede ser aprovechado teniendo en consideración sus recursos naturales y culturales para el diseño de un circuito turístico, esto no solo beneficia a la Institución, sino que también le da un realce como un destino turístico para la Babahoyo podría incluso ser el primer atractivo que contaría la ciudad. Este proyecto de investigación tiene potencial para mejorar la economía local atrayendo a visitantes de todos lados fortaleciendo la identidad universitaria.es_ES
dc.format.extent79 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2025es_ES
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectCircuito turísticoes_ES
dc.subjectAtractivo turísticoes_ES
dc.subjectRecursoses_ES
dc.subjectDemandaes_ES
dc.titleDiseño de un circuito turístico en la Universidad Técnica de Babahoyoes_ES
dc.typebachelorThesises_ES


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