Transmisión de los Saberes Ancestrales y su Relación con el Desarrollo del Turismo Cultural en la Provincia de Los Ríos
| dc.contributor.advisor | Nelly Esther, Castro Molina | |
| dc.contributor.author | Piedrahita Carriel, Sarai Dolores | |
| dc.contributor.author | Vera Tomalá, Esther Denisse | |
| dc.date.accessioned | 2025-06-05T20:15:50Z | |
| dc.date.available | 2025-06-05T20:15:50Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18566 | |
| dc.description | The research analyzes the transmission of ancestral knowledge and its impact on the development of cultural tourism in the province of Los Ríos, Ecuador. Its main objective was to determine how this knowledge can be integrated into the tourism offer to strengthen cultural identity and promote sustainable development. To this end, a mixed approach methodology was used, combining quantitative and qualitative techniques. Surveys were conducted with 200 inhabitants of the province and interviews were conducted with six tourism professionals from the Technical University of Babahoyo. The results showed that the most representative ancestral practices are agricultural production (35%) and natural medicine (29%), although their transmission faces difficulties due to the lack of interest of the new generations (64%). It was identified that older adults are the main transmitters of this knowledge (75 %), but the scarce dissemination and educational strategies limit its preservation. In addition, the study highlighted the need to implement strategies such as the creation of cultural routes, participatory workshops and digital promotion campaigns to strengthen cultural tourism based on the Montubio identity. It was concluded that the integration of ancestral knowledge in tourism can generate economic and cultural benefits, provided that adequate policies are implemented for its promotion and conservation. Finally, it is recommended to promote teaching spaces, community events and strategic alliances between institutions to ensure the continuity of these practices and promote cultural tourism in the province. | es_ES |
| dc.description | The research analyzes the transmission of ancestral knowledge and its impact on the development of cultural tourism in the province of Los Ríos, Ecuador. Its main objective was to determine how this knowledge can be integrated into the tourism offer to strengthen cultural identity and promote sustainable development. To this end, a mixed approach methodology was used, combining quantitative and qualitative techniques. Surveys were conducted with 200 inhabitants of the province and interviews were conducted with six tourism professionals from the Technical University of Babahoyo. The results showed that the most representative ancestral practices are agricultural production (35%) and natural medicine (29%), although their transmission faces difficulties due to the lack of interest of the new generations (64%). It was identified that older adults are the main transmitters of this knowledge (75 %), but the scarce dissemination and educational strategies limit its preservation. In addition, the study highlighted the need to implement strategies such as the creation of cultural routes, participatory workshops and digital promotion campaigns to strengthen cultural tourism based on the Montubio identity. It was concluded that the integration of ancestral knowledge in tourism can generate economic and cultural benefits, provided that adequate policies are implemented for its promotion and conservation. Finally, it is recommended to promote teaching spaces, community events and strategic alliances between institutions to ensure the continuity of these practices and promote cultural tourism in the province. | es_ES |
| dc.description.abstract | La investigación analiza la transmisión de los saberes ancestrales y su impacto en el desarrollo del turismo cultural en la provincia de Los Ríos, Ecuador. Su objetivo principal fue determinar cómo estos conocimientos pueden integrarse en la oferta turística para fortalecer la identidad cultural y fomentar el desarrollo sostenible. Para ello, se empleó una metodología con enfoque mixto, combinando técnicas cuantitativas y cualitativas. Se realizaron encuestas a 200 habitantes de la provincia y entrevistas a seis profesionales en turismo de la Universidad Técnica de Babahoyo. Los resultados evidenciaron que las prácticas ancestrales más representativas son la producción agrícola (35 %) y la medicina natural (29 %), aunque su transmisión enfrenta dificultades debido al desinterés de las nuevas generaciones (64 %). Se identificó que los adultos mayores son los principales transmisores de estos conocimientos (75 %), pero la escasa difusión y estrategias educativas limita su preservación. Además, el estudio resaltó la necesidad de implementar estrategias como la creación de rutas culturales, talleres participativos y campañas de promoción digital para fortalecer el turismo cultural basado en la identidad montubia. Se concluyó que la integración de los saberes ancestrales en la actividad turística puede generar beneficios económicos y culturales, siempre que se implementen políticas adecuadas para su promoción y conservación. Finalmente, se recomienda fomentar espacios de enseñanza, eventos comunitarios y alianzas estratégicas entre instituciones para asegurar la continuidad de estas prácticas y potenciar el turismo cultural en la Provincia. | es_ES |
| dc.format.extent | 84 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Saberes ancestrales | es_ES |
| dc.subject | Turismo cultural | es_ES |
| dc.subject | Ámbito turístico | es_ES |
| dc.title | Transmisión de los Saberes Ancestrales y su Relación con el Desarrollo del Turismo Cultural en la Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States