dc.contributor.advisor | Rivera, Christian | |
dc.contributor.author | Cornejo Muñoz, Madelen | |
dc.contributor.author | Mina Villena, Pierina | |
dc.date.accessioned | 2025-06-05T17:41:41Z | |
dc.date.available | 2025-06-05T17:41:41Z | |
dc.date.issued | 2025 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18560 | |
dc.description | This study analyzes the relevance of the Babahoyo Cathedral as a potential source of religious tourism and its impact on the local economy and culture. It is identified that the lack of tourism promotion has limited growth in the canton, affecting the generation of resources and the development of new marketing strategies appropriate to the research objective, which is to identify the importance of the Babahoyo Cathedral in developing religious tourism. The results show that the majority of respondents recognize the importance of the temple.
The study uses a mixed methodological approach, utilizing surveys and interviews to obtain more relevant and effective data. It also considers documentary research to consider data collection from the perspective of the study's objective. The analysis presented shows that better implementation is also needed in initiatives that allow for enrichment within the local heritage, which generally indicates that the Babahoyense community is willing to promote religious tourism. For this initiative to be carried out and achieved success, sustainable development and alignment with values must be guaranteed. | es_ES |
dc.description | This study analyzes the relevance of the Babahoyo Cathedral as a potential source of religious tourism and its impact on the local economy and culture. It is identified that the lack of tourism promotion has limited growth in the canton, affecting the generation of resources and the development of new marketing strategies appropriate to the research objective, which is to identify the importance of the Babahoyo Cathedral in developing religious tourism. The results show that the majority of respondents recognize the importance of the temple.
The study uses a mixed methodological approach, utilizing surveys and interviews to obtain more relevant and effective data. It also considers documentary research to consider data collection from the perspective of the study's objective. The analysis presented shows that better implementation is also needed in initiatives that allow for enrichment within the local heritage, which generally indicates that the Babahoyense community is willing to promote religious tourism. For this initiative to be carried out and achieved success, sustainable development and alignment with values must be guaranteed. | es_ES |
dc.description.abstract | En este estudio analiza la relevancia de la catedral de Babahoyo, como un potencial en el turismo religioso y su impacto dentro de la economía y cultura local. Se identifica que la escasa promoción turística ha limitado el crecimiento en el cantón, afectando en la generación de los recursos y en el desarrollo de nuevas estrategias de marketing adecuada al objetivo de investigación, que es identificar la importancia de la catedral de Babahoyo para desarrollar el turismo religioso a través de los resultados, se pudo evidenciar que la mayoría de los encuestados reconoces la importancia del templo.
Cuenta con un enfoque metodológico mixto, en el que se evidencian encuestas y entrevista, para permitir tener datos más relevantes y eficaces, teniendo en cuenta también la investigación documental, para considerar la recopilación de datos desde el punto de vista del objetivo del estudio.
Con un análisis presentado se observa que también se necesita de mejores implementaciones en iniciativas que permiten el enriquecimiento dentro del patrimonio local que generalmente señalan que en la comunidad Babahoyense está dispuesta a promover el turismo religioso, y para que esta iniciativa se lleve a cabo y alcance con el éxito, se debe garantizar el desarrollo sostenible y alineación con los valores. | es_ES |
dc.format.extent | 67 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Turismo religioso | es_ES |
dc.subject | Catedral | es_ES |
dc.subject | Iniciativas | es_ES |
dc.subject | Enriquecimiento | es_ES |
dc.title | Importancia de la catedral de Babahoyo para el desarrollo del turismo religioso | es_ES |
dc.type | bachelorThesis | es_ES |