Análisis de la oferta turística cultural en Ventanas: Identificación de atractivos y necesidades de desarrollo
| dc.contributor.advisor | Arellano, Darío | |
| dc.contributor.author | Cellan Alarcón, Anthony Fabricio | |
| dc.date.accessioned | 2025-06-05T14:31:00Z | |
| dc.date.available | 2025-06-05T14:31:00Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18552 | |
| dc.description | This case study is directed towards the analysis of the cultural tourism supply in the Ventanas canton and the identification of attractions and development needs to implement the management and promotion of tourism in the locality. A quantitative methodology is used to analyze the tourism supply and demand in the Ventanas canton and to identify the attractions of the locality to implement strategies for tourism development in the region. The starting point is a descriptive design based on the bibliographic section presented in the conceptual framework and the fulfillment of the proposed objectives through the application of a survey to a convenience sample of 50 people, including residents and tourists who visit the Ventanas canton. The results obtained from the applied surveys allow the establishment of conclusions and recommendations that, in general, establish that due to the cultural and natural attractiveness of the Ventanas canton, the need to develop an inventory of cultural tourism attractions and the development of tourism promotion campaigns to attract visitors to the locality is evident. | es_ES |
| dc.description | This case study is directed towards the analysis of the cultural tourism supply in the Ventanas canton and the identification of attractions and development needs to implement the management and promotion of tourism in the locality. A quantitative methodology is used to analyze the tourism supply and demand in the Ventanas canton and to identify the attractions of the locality to implement strategies for tourism development in the region. The starting point is a descriptive design based on the bibliographic section presented in the conceptual framework and the fulfillment of the proposed objectives through the application of a survey to a convenience sample of 50 people, including residents and tourists who visit the Ventanas canton. The results obtained from the applied surveys allow the establishment of conclusions and recommendations that, in general, establish that due to the cultural and natural attractiveness of the Ventanas canton, the need to develop an inventory of cultural tourism attractions and the development of tourism promotion campaigns to attract visitors to the locality is evident. | es_ES |
| dc.description.abstract | El presente caso de estudio está dirigido hacia el análisis de la oferta turística cultural en el cantón Ventanas y la identificación de atractivos y necesidades de desarrollo que permitan implementar la gestión e impulso del turismo en la localidad. Se hace uso de una metodología de carácter cuantitativa que permita analizar la oferta y demanda turística en el cantón Ventanas e identificar los atractivos que posee la localidad que permita implementar estrategias para el desarrollo turístico en la región. Se parte de un diseño descriptivo mediante el apartado bibliográfico expuesto en el marco conceptual y el cumplimiento de los objetivos propuestos mediante la aplicación de una encuesta a una muestra por conveniencia a un total de 50 personas entre residentes y turistas que visitan el cantón Ventanas. Los resultados obtenidos de las encuestas aplicadas permiten establecer conclusiones y recomendaciones que, a manera general, establecen que debido al atractivo cultural y natural del cantón Ventanas, se hace evidente la necesidad de desarrollar un inventario de atractivos de carácter turísticos culturales y el desarrollo de campañas de promoción turística para atraer a los visitantes a la localidad. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Oferta turística cultural | es_ES |
| dc.subject | Atractivos turísticos | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Desarrollo turístico | es_ES |
| dc.title | Análisis de la oferta turística cultural en Ventanas: Identificación de atractivos y necesidades de desarrollo | es_ES |
| dc.type | bachelorThesis | es_ES |
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