Gestión de las técnicas de ventas de la Distribuidora Ditosa, en el periodo 2024 del cantón Babahoyo.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Romero Zamora, Dayanara Isabel | |
| dc.date.accessioned | 2025-05-02T23:45:51Z | |
| dc.date.available | 2025-05-02T23:45:51Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18176 | |
| dc.description | In this context, a thorough investigation was carried out on the management of sales techniques at Distributional Touma S.A. The main objective of this research was to analyze the management of sales techniques at DITOSA S.A., during the year 2024, examining challenges and proposing solutions to optimize sales management. We sought to achieve a detailed understanding of the staff's experience, as well as a strategic orientation of the owner to face existing challenges. A descriptive methodological approach was adopted, techniques such as interviews with the manager, surveys of employees of the sales department were used. The data collection instruments were interviews and surveys, with the purpose of obtaining qualitative and quantitative information on the management of sales techniques at Distribuidora Touma S.A. From an academic approach, this case study will enrich the literature on sales management in small and medium-sized companies, especially in rural and semi-urban environments such as Babahoyo. By documenting current strategies, their limitations, and opportunities for improvement, this analysis will serve as a model for other companies facing similar challenges. | es_ES |
| dc.description | In this context, a thorough investigation was carried out on the management of sales techniques at Distributional Touma S.A. The main objective of this research was to analyze the management of sales techniques at DITOSA S.A., during the year 2024, examining challenges and proposing solutions to optimize sales management. We sought to achieve a detailed understanding of the staff's experience, as well as a strategic orientation of the owner to face existing challenges. A descriptive methodological approach was adopted, techniques such as interviews with the manager, surveys of employees of the sales department were used. The data collection instruments were interviews and surveys, with the purpose of obtaining qualitative and quantitative information on the management of sales techniques at Distribuidora Touma S.A. From an academic approach, this case study will enrich the literature on sales management in small and medium-sized companies, especially in rural and semi-urban environments such as Babahoyo. By documenting current strategies, their limitations, and opportunities for improvement, this analysis will serve as a model for other companies facing similar challenges. | es_ES |
| dc.description.abstract | En este contexto, se llevó a cabo una indagación minuciosa sobre la gestión de técnicas de ventas en Distribuidora Touma S.A. El objetivo principal de esta investigación fue Analizar la gestión de técnicas de ventas en DITOSA S.A., durante el año 2024, examinando retos y planteando soluciones para optimizar la gestión de ventas. Se buscó alcanzar un entendimiento detallado de la experiencia del personal, así como una orientación estratégica del propietario para enfrentarlos desafíos existentes. Se adopto un enfoque metodológico descriptivo, se utilizaron técnicas como entrevistas al gerente, encuestas a lo empleados del departamento de ventas. Los instrumentos de recolección de datos fueron entrevista y encuesta, con la finalidad de lograr obtener información cualitativa y cuantitativa sobre la gestión de técnicas de ventas en Distribuidora Touma S.A. Desde un enfoque académico, este caso de estudio enriquecerá la literatura sobre la gestión de ventas en empresas pequeñas y medianas, especialmente en entornos rurales y semiurbanos como Babahoyo. Al documentar las estrategias actuales, sus limitaciones y las oportunidades de mejora, este análisis servirá como modelo para otras empresas que enfrentan desafíos similares. | es_ES |
| dc.format.extent | 47 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Eficiencia | es_ES |
| dc.subject | Operativa | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Gestión de las técnicas de ventas de la Distribuidora Ditosa, en el periodo 2024 del cantón Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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