Estrategia de innovación empresarial en el Comercial Variedades de la ciudad de Babahoyo en el periodo 2024.
| dc.contributor.advisor | Vera Márquez, Carlota Judith | |
| dc.contributor.author | Rodríguez Chichande, Ezequiel Alexander | |
| dc.date.accessioned | 2025-05-02T23:23:26Z | |
| dc.date.available | 2025-05-02T23:23:26Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18172 | |
| dc.description | Business innovation contributes to survival and competitiveness in the local, regional, national and international market. The Variety Commercial of the city of Babahoyo is aware of this reality and has established product innovation, service innovation and sustainable innovation, to optimize business success and customer acquisition. The purpose of this research is to reflect on the effect of innovation strategies in Commercial Variety. The study carried out an extensive literature review allowing the analysis of business innovation strategies in relation to competitiveness. The research design is quantitative, non-experimental (Hernández and Mendoza, 2018) in a transversal way, the application of the survey questionnaire instrument was carried out to the inhabitants of the Babahoyo canton that seeks to establish loyalty strategies. | es_ES |
| dc.description | Business innovation contributes to survival and competitiveness in the local, regional, national and international market. The Variety Commercial of the city of Babahoyo is aware of this reality and has established product innovation, service innovation and sustainable innovation, to optimize business success and customer acquisition. The purpose of this research is to reflect on the effect of innovation strategies in Commercial Variety. The study carried out an extensive literature review allowing the analysis of business innovation strategies in relation to competitiveness. The research design is quantitative, non-experimental (Hernández and Mendoza, 2018) in a transversal way, the application of the survey questionnaire instrument was carried out to the inhabitants of the Babahoyo canton that seeks to establish loyalty strategies. | es_ES |
| dc.description.abstract | La innovación empresarial contribuye a la supervivencia y competitividad en el mercado local, regional, nacional e internacional. El Comercial Variedades de la ciudad de Babahoyo consiente de esta realidad ha establecido la innovación por producto, innovación de servicios y la innovación sostenible, para optimizar el éxito empresarial y la captación de cliente. El propósito de la presente investigación es reflexionar sobre el efecto de las estrategias de innovación en el Comercial Variedades. El estudio realizó una amplia revisión de literatura permitiendo analizar las estrategias de innovación empresarial con relación a la competitividad. El diseño de la investigación es cuantitativo no experimental (Hernández y Mendoza, 2018) de forma transversal, se realizó la aplicación del instrumento del cuestionario de encuesta a los habitantes del cantón Babahoyo que busca establecer las estrategias de fidelización. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Innovación empresarial | es_ES |
| dc.subject | Clima laboral | es_ES |
| dc.subject | Fidelización de cliente | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategia de innovación empresarial en el Comercial Variedades de la ciudad de Babahoyo en el periodo 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
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