Estrategias de marketing en La Picantería “El Garaje”, 2024.
| dc.contributor.advisor | Mora Aristega, Julio Ernesto | |
| dc.contributor.author | Ramírez Silva, Andrea Gabriela | |
| dc.date.accessioned | 2025-05-01T20:21:21Z | |
| dc.date.available | 2025-05-01T20:21:21Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18159 | |
| dc.description | The purpose of this project is to examine and suggest cutting-edge marketing tactics to enhance the presence of the "El Garaje" spicy restaurant in the market by 2024. It focuses on the application of both digital and conventional strategies that make it possible to increase brand awareness, optimize the consumer experience and consolidate the loyalty of its target audience. The tactics include the improvement of communication media such as social networks, the implementation of unique offers, the generation of captivating content and continuous communication with customers. In addition, cooperation with local influencers, the coordination of tasting events and the consolidation of the brand identity are taken into account to establish an emotional bond with consumers. All of this is aimed at establishing "El Garaje" as a reference place. | es_ES |
| dc.description | The purpose of this project is to examine and suggest cutting-edge marketing tactics to enhance the presence of the "El Garaje" spicy restaurant in the market by 2024. It focuses on the application of both digital and conventional strategies that make it possible to increase brand awareness, optimize the consumer experience and consolidate the loyalty of its target audience. The tactics include the improvement of communication media such as social networks, the implementation of unique offers, the generation of captivating content and continuous communication with customers. In addition, cooperation with local influencers, the coordination of tasting events and the consolidation of the brand identity are taken into account to establish an emotional bond with consumers. All of this is aimed at establishing "El Garaje" as a reference place. | es_ES |
| dc.description.abstract | El propósito de este proyecto es examinar y sugerir tácticas de marketing vanguardistas para potenciar la presencia de la picantería "El Garaje" en el mercado para el año 2024. Se centra en la aplicación de estrategias tanto digitales como convencionales que posibiliten aumentar la notoriedad de la marca, optimizar la experiencia del consumidor y consolidar la lealtad de su público meta. Las tácticas incluyen la mejora de medios de comunicación como las redes sociales, la implementación de ofertas únicas, la generación de contenido cautivador y la comunicación continua con los clientes. Además, se toma en cuenta la cooperación con influenciadores locales, la coordinación de eventos de degustación y la consolidación de la identidad de la marca para establecer un vínculo emocional con los consumidores. Todo esto está dirigido a establecer a "El Garaje" como un lugar de referencia. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Picantería "El Garaje" | es_ES |
| dc.subject | Marketing Digital | es_ES |
| dc.subject | Fidelización de clientes | es_ES |
| dc.subject | Promociones exclusivas | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de marketing en La Picantería “El Garaje”, 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
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