Estrategias de Merchandising en la Empresa Los Paisas Grupo JG sucursal Babahoyo periodo 2023.
| dc.contributor.advisor | Touma Faytong, Mario Alberto | |
| dc.contributor.author | Paredes Cabello, Jhors Mauricio | |
| dc.date.accessioned | 2025-05-01T16:55:07Z | |
| dc.date.available | 2025-05-01T16:55:07Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18153 | |
| dc.description | The subject deals with the merchandising tactics that the company Los Paisas Grupo JG applied in its Babahoyo subsidiary during 2023. Merchandising refers to the set of methods used to optimize the sale of products, through their adequate display, distribution and promotion at the point of sale. In this scenario, the company implemented several strategies aimed at increasing the visibility of its products, capturing consumer attention and promoting impulse purchases. The tactics include the correct placement of products on shelves, the use of advertising, special offers and the optimization of space in the establishment to make it more attractive and easier to reach. These strategies are designed to impact consumer behavior and boost the subsidiary's sales. | es_ES |
| dc.description | The subject deals with the merchandising tactics that the company Los Paisas Grupo JG applied in its Babahoyo subsidiary during 2023. Merchandising refers to the set of methods used to optimize the sale of products, through their adequate display, distribution and promotion at the point of sale. In this scenario, the company implemented several strategies aimed at increasing the visibility of its products, capturing consumer attention and promoting impulse purchases. The tactics include the correct placement of products on shelves, the use of advertising, special offers and the optimization of space in the establishment to make it more attractive and easier to reach. These strategies are designed to impact consumer behavior and boost the subsidiary's sales. | es_ES |
| dc.description.abstract | El asunto trata las tácticas de merchandising que la compañía Los Paisas Grupo JG aplicó en su filial de Babahoyo durante el 2023. El merchandising hace referencia al conjunto de métodos empleados para optimizar la venta de productos, a través de su adecuada exhibición, distribución y promoción en el lugar de venta. En este escenario, la compañía puso en marcha varias estrategias destinadas a incrementar la visibilidad de sus productos, captar la atención del consumidor y promover las adquisiciones impulsivas. Las tácticas comprenden la correcta ubicación de los productos en los estantes, la utilización de publicidad, ofertas especiales y la optimización del espacio en el establecimiento para hacerlo más atractivo y fácil de alcanzar. Estas estrategias están concebidas para impactar en la conducta del consumidor y potenciar las ventas de la filial. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias de merchandising | es_ES |
| dc.subject | Los Paisas Grupo JG | es_ES |
| dc.subject | Sucursal Babahoyo | es_ES |
| dc.subject | Técnicas de venta | es_ES |
| dc.subject | Exhibición de productos | es_ES |
| dc.subject | Promociones | es_ES |
| dc.subject | Comportamiento del consumidor | es_ES |
| dc.subject | Optimización del espacio | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de Merchandising en la Empresa Los Paisas Grupo JG sucursal Babahoyo periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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