Marketing digital en la Microempresa Romano Market en la ciudad de babahoyo del periodo 2023.
| dc.contributor.advisor | Muñoz Chávez, Gladys Gabriela | |
| dc.contributor.author | De Lucca Quiñonez, Karina Vanessa | |
| dc.date.accessioned | 2025-04-28T19:53:57Z | |
| dc.date.available | 2025-04-28T19:53:57Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18067 | |
| dc.description | Today, digital marketing is the tools that companies need if they want to reach a wide but diverse audience, and that is precisely what it provides. Due to the capabilities of this tool, companies can offer services and products in real time to customers, understand their needs and preferences, and provide them with personalized experiences tailored to what is happening for them at the moment. El Romano Market is a recognized private micro-business in the city of Babahoyo whose products have been praised by many of our consumers due to their quality and customer-centric approach; Furthermore, this micro-business has been established in the market for 35 years. Therefore, this case study aims to analyze the marketing strategies of Romano Market. For this purpose, we will also promote your presence on all types of digital platforms so that people know you and purchase your products. The Romano Market microbusiness has an extensive product catalog and good customer service, but it does not generate online sales from its digital media. Therefore, we are recommending in our case study to use new digital marketing strategies that must be viable because, through surveys carried out with their regular consumers, they expressed that they want to receive advertisements by email and text messages, that the company is online often and can be contacted from anywhere it is. For this reason, digital marketing is very important in companies because it helps satisfy the needs of consumers and potential customers. | es_ES |
| dc.description | Today, digital marketing is the tools that companies need if they want to reach a wide but diverse audience, and that is precisely what it provides. Due to the capabilities of this tool, companies can offer services and products in real time to customers, understand their needs and preferences, and provide them with personalized experiences tailored to what is happening for them at the moment. El Romano Market is a recognized private micro-business in the city of Babahoyo whose products have been praised by many of our consumers due to their quality and customer-centric approach; Furthermore, this micro-business has been established in the market for 35 years. Therefore, this case study aims to analyze the marketing strategies of Romano Market. For this purpose, we will also promote your presence on all types of digital platforms so that people know you and purchase your products. The Romano Market microbusiness has an extensive product catalog and good customer service, but it does not generate online sales from its digital media. Therefore, we are recommending in our case study to use new digital marketing strategies that must be viable because, through surveys carried out with their regular consumers, they expressed that they want to receive advertisements by email and text messages, that the company is online often and can be contacted from anywhere it is. For this reason, digital marketing is very important in companies because it helps satisfy the needs of consumers and potential customers. | es_ES |
| dc.description.abstract | Hoy en día, el marketing digital son las herramientas que las empresas necesitan si quieren llegar a una audiencia amplia pero diversa, y eso es precisamente lo que proporciona. Debido a las capacidades de esta herramienta, las empresas pueden ofrecer servicios y productos en tiempo real a los clientes, conocer sus necesidades y preferencias, y brindarles experiencias personalizadas adaptadas a lo que está sucediendo para ellos en este momento. El Romano Market es una microempresa privada reconocida en la ciudad de Babahoyo cuyos productos han sido elogiados por muchos de nuestros consumidores debido a su calidad y al enfoque centrado en el cliente; Además, esta microempresa lleva establecida en el mercado durante 35 años. Por lo tanto, este estudio de caso tiene como objetivo analizar las estrategias de marketing de Romano Market. Para este propósito, también impulsaremos su presencia en todo tipo de plataformas digitales para que las personas lo conozcan y adquieran sus productos. La microempresa Romano Market tiene un extenso catálogo de productos y buen servicio al cliente, pero no genera ventas en línea desde sus medios digitales. Por lo tanto, estamos recomendando en nuestro estudio de caso utilizar nuevas estrategias de marketing digital que deben ser viables porque, a través de encuestas realizadas con sus consumidores habituales, ellos manifestaron que desean recibir anuncios por correo electrónico y mensajes de texto, que la empresa esté en línea a menudo y pueda ser contactada desde cualquier lugar donde se encuentre por esta razón el marketing digital es muy importante en las empresas porque ayuda a satisfacer las necesidades a los consumidores y clientes potenciales. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Clientes potenciales | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Marketing digital en la Microempresa Romano Market en la ciudad de babahoyo del periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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