Estudio de competitividad para la toma de decisiones en la Ferretería Colombati, periodo 2023.
| dc.contributor.advisor | Fonseca Vásconez, José Fabian | |
| dc.contributor.author | Montes Vera, Erick Javier | |
| dc.date.accessioned | 2025-04-26T05:47:43Z | |
| dc.date.available | 2025-04-26T05:47:43Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17967 | |
| dc.description | This study analyzes business competitiveness in the Colombati Hardware Store, located in Babahoyo, Ecuador, during the period 2023, with the aim of improving strategic decision making. The research and analysis process was carried out under the mixed approach (quantitative-qualitative), and an exploratory and descriptive design. Strengths, weaknesses, opportunities and threats were identified through a SWOT analysis, interviews and surveys applied to clients and managers. The results reveal that the company faces administrative and financial shortcomings, affecting its internal management and customer satisfaction. A lack of satisfaction evaluation, staff training and digital marketing strategies was observed, which limits its positioning and commercial growth. To improve your competitiveness, it is recommended to strengthen administrative management, implement marketing strategies, improve customer service and optimize strategic planning based on quantitative and qualitative data. With these actions, the company will be able to consolidate itself in the hardware market, increase its profitability and ensure its long-term sustainability. | es_ES |
| dc.description | This study analyzes business competitiveness in the Colombati Hardware Store, located in Babahoyo, Ecuador, during the period 2023, with the aim of improving strategic decision making. The research and analysis process was carried out under the mixed approach (quantitative-qualitative), and an exploratory and descriptive design. Strengths, weaknesses, opportunities and threats were identified through a SWOT analysis, interviews and surveys applied to clients and managers. The results reveal that the company faces administrative and financial shortcomings, affecting its internal management and customer satisfaction. A lack of satisfaction evaluation, staff training and digital marketing strategies was observed, which limits its positioning and commercial growth. To improve your competitiveness, it is recommended to strengthen administrative management, implement marketing strategies, improve customer service and optimize strategic planning based on quantitative and qualitative data. With these actions, the company will be able to consolidate itself in the hardware market, increase its profitability and ensure its long-term sustainability. | es_ES |
| dc.description.abstract | El presente estudio analiza la competitividad empresarial en la Ferretería Colombati, ubicada en Babahoyo, Ecuador, durante el periodo 2023, con el objetivo de mejorar la toma de decisiones estratégicas. el proceso de investigación y análisis, se efectuó bajo el enfoque mixto (cuantitativo-cualitativo), y un diseño exploratorio y descriptivo. Se identificaron fortalezas, debilidades, oportunidades y amenazas mediante un análisis FODA, entrevistas y encuestas aplicadas a clientes y directivos. Los resultados revelan que la empresa enfrenta falencias administrativas y financieras, afectando su gestión interna y la satisfacción del cliente. Se observó una falta de evaluación de satisfacción, capacitación del personal y estrategias de marketing digital, lo que limita su posicionamiento y crecimiento comercial. Para mejorar su competitividad, se recomienda fortalecer la gestión administrativa, implementar estrategias de marketing, mejorar la atención al cliente y optimizar la planeación estratégica basada en datos cuantitativos y cualitativos. Con estas acciones, la empresa podrá consolidarse en el mercado ferretero, incrementar su rentabilidad y asegurar su sostenibilidad a largo plazo. | es_ES |
| dc.format.extent | 59 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Competitividad empresarial | es_ES |
| dc.subject | Toma de decisiones | es_ES |
| dc.subject | Falencias administrativas y financieras | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Gestión administrativa | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estudio de competitividad para la toma de decisiones en la Ferretería Colombati, periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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