Atención al cliente y su incidencia en la satisfacción del usuario de la empresa Megadatos-Ecuanet sucursal Babahoyo, periodo 2023.
| dc.contributor.advisor | Lozano Chaguay, Luis Alberto | |
| dc.contributor.author | Diaz Troya, Rosario Jamileth | |
| dc.date.accessioned | 2025-04-26T05:32:04Z | |
| dc.date.available | 2025-04-26T05:32:04Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17965 | |
| dc.description | The research will be carried out in the company Megadatos-Ecuanet, Babahoyo branch, taking into account that its service is at the level of the Province of Los Ríos. The main objective of the research is an analysis to establish the impact of the customer service process on the satisfaction of its users. The methodological structure of this research is descriptive and with mixed research components to obtain qualitative and quantitative information, which together will allow appropriate conclusions to be established and allow the company to identify critical points of customer service and make decisions based on the recommendations generated. This research project is directly related to the research guidelines established for the School of Administration, Commerce Degree, and considers the research line: Financial, administrative, tax, audit and control management, as well as the research subline: Administrative and financial management. The project is linked to the pre-professional internship project: Comprehensive development of skills for the management of administrative, financial and service processes in public and private environments. | es_ES |
| dc.description | The research will be carried out in the company Megadatos-Ecuanet, Babahoyo branch, taking into account that its service is at the level of the Province of Los Ríos. The main objective of the research is an analysis to establish the impact of the customer service process on the satisfaction of its users. The methodological structure of this research is descriptive and with mixed research components to obtain qualitative and quantitative information, which together will allow appropriate conclusions to be established and allow the company to identify critical points of customer service and make decisions based on the recommendations generated. This research project is directly related to the research guidelines established for the School of Administration, Commerce Degree, and considers the research line: Financial, administrative, tax, audit and control management, as well as the research subline: Administrative and financial management. The project is linked to the pre-professional internship project: Comprehensive development of skills for the management of administrative, financial and service processes in public and private environments. | es_ES |
| dc.description.abstract | La investigación se llevará a cabo en de la empresa Megadatos-Ecuanet, sucursal Babahoyo, teniendo en cuenta que su servicio es a nivel de la Provincia de Los Ríos. El objetivo principal de la investigación consiste en un análisis para establecer la incidencia del proceso de atención al cliente en la satisfacción de sus usuarios. La estructura metodológica de esta investigación es de tipo descriptivo y con componentes mixtos de investigación para obtener información cualitativa y cuantitativa, que en su conjunto permitirá establecer conclusiones apropiadas y que a la empresa le permita identificar puntos críticos de atención al cliente y tomar decisiones a partir de las recomendaciones generadas. Este proyecto de investigación se encuentra relacionado directamente con los lineamientos de investigación establecidos para la Escuela de Administración, Carrera de Comercio, y considera la línea de investigación: Gestión financiera, administrativa, tributaría, auditoría y control, así como, la sublinea de investigación: Gestión Administrativa y financiera. El proyecto está articulado con el proyecto de las prácticas preprofesionales: Desarrollo Integral de habilidades para la gestión de procesos administrativos, financieros y de servicios en entornos públicos y privados. | es_ES |
| dc.format.extent | 56 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Megadatos-Ecuanet | es_ES |
| dc.subject | Satisfacción del usuario | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Atención al cliente y su incidencia en la satisfacción del usuario de la empresa Megadatos-Ecuanet sucursal Babahoyo, periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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