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dc.contributor.advisorVillares Pazmiño, José Danilo
dc.contributor.authorSilva Chichande, Héctor Eduardo
dc.date.accessioned2025-04-25T20:05:22Z
dc.date.available2025-04-25T20:05:22Z
dc.date.issued2025
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/17935
dc.descriptionCurrently, the growth of the internet and the digitalization of services have brought great benefits, but they have also opened the door to new cyber threats. Among them, phishing has become one of the most used techniques by cybercriminals to deceive users and obtain confidential information, such as passwords and banking details. This type of attack not only affects individuals but also websites, compromising their security and credibility. The objective of this study is to analyze how different phishing techniques impact website security. Through desk-based research, we aim to identify the strategies most commonly used by attackers, the most effective defense methods, and how these threats have evolved over time. As phishing techniques become more sophisticated, it is essential that both companies and users adopt more robust security practices. Cybersecurity education, the implementation of advanced authentication protocols, and the use of threat detection tools are key aspects to reducing the impact of these attacks. In this sense, this research not only seeks to describe the problem, but also to contribute relevant information that helps improve security in digital environments. The Ecuadorian case is particularly frightening, as there has been a significant increase in phishing attacks not only globally but also locally.es_ES
dc.descriptionCurrently, the growth of the internet and the digitalization of services have brought great benefits, but they have also opened the door to new cyber threats. Among them, phishing has become one of the most used techniques by cybercriminals to deceive users and obtain confidential information, such as passwords and banking details. This type of attack not only affects individuals but also websites, compromising their security and credibility. The objective of this study is to analyze how different phishing techniques impact website security. Through desk-based research, we aim to identify the strategies most commonly used by attackers, the most effective defense methods, and how these threats have evolved over time. As phishing techniques become more sophisticated, it is essential that both companies and users adopt more robust security practices. Cybersecurity education, the implementation of advanced authentication protocols, and the use of threat detection tools are key aspects to reducing the impact of these attacks. In this sense, this research not only seeks to describe the problem, but also to contribute relevant information that helps improve security in digital environments. The Ecuadorian case is particularly frightening, as there has been a significant increase in phishing attacks not only globally but also locally.es_ES
dc.description.abstractEn la actualidad, el crecimiento de internet y la digitalización de los servicios han traído grandes beneficios, pero también han abierto la puerta a nuevas amenazas cibernéticas. Entre ellas, el phishing se ha convertido en una de las técnicas más utilizadas por los ciberdelincuentes para engañar a los usuarios y obtener información confidencial, como contraseñas y datos bancarios. Este tipo de ataque no solo afecta a las personas, sino también a los sitios web, comprometiendo su seguridad y credibilidad. El objetivo de este estudio es analizar cómo las distintas técnicas de phishing impactan la seguridad de los sitios web. A través de una investigación de tipo documental, se pretende identificar las estrategias más utilizadas por los atacantes, los métodos de defensa más efectivos y cómo estas amenazas han evolucionado con el tiempo. A medida que las técnicas de phishing se vuelven más sofisticadas, es fundamental que tanto empresas como usuarios adopten prácticas de seguridad más robustas. La educación en ciberseguridad, la implementación de protocolos de autenticación avanzados y el uso de herramientas de detección de amenazas son aspectos clave para reducir el impacto de estos ataques. En este sentido, esta investigación no busca solo describir el problema, sino también contribuir con información relevante que ayude a mejorar la seguridad en entornos digitales. El caso ecuatoriano es especialmente aterrador, ya que ha ocurrido un gran aumento en los ataques de phishing no solo a nivel mundial, sino también localmente.es_ES
dc.format.extent39 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo: UTB-FAFI. 2025es_ES
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectPhishinges_ES
dc.subjectCiberseguridades_ES
dc.subjectAtaques informáticoses_ES
dc.subjectIngeniería sociales_ES
dc.subjectProtección de datoses_ES
dc.subjectSeguridades_ES
dc.subject.otherSistemas de Informaciónes_ES
dc.titleImpacto de las técnicas de phishing en la seguridad de sitios web.es_ES
dc.typebachelorThesises_ES


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Attribution-NonCommercial-NoDerivs 3.0 United States
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