Análisis de la percepción de los turistas sobre el agroturismo en la provincia de Los Ríos – Ecuador 2024
| dc.contributor.advisor | Msc. Lemos Beltrán Daniel | |
| dc.contributor.author | SANTANA LEON MANUEL ALEJANDRO | |
| dc.date.accessioned | 2024-10-29T19:15:25Z | |
| dc.date.available | 2024-10-29T19:15:25Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17708 | |
| dc.description | This study focuses on analyzing tourists' perceptions of agrotourism in the Los Ríos province of Ecuador, a region rich in agricultural and cultural diversity. Using a mixed-methods approach that combines quantitative and qualitative techniques, the study aims to identify areas with the highest agrotourism activity and determine strategies to promote its growth. A clear distinction is made between agrotourism and rural tourism, highlighting that agrotourism offers visitors the opportunity to actively participate in the daily activities of farms, thereby enriching their experience. The results indicate that the southern part of the province is the most significant for tourists interested in agrotourism. Various methodological strategies, including interviews and surveys, were employed for data collection, providing valuable insights into visitors' motivations and expectations. This analysis not only enhances the understanding of agrotourism but also underscores the need to formalize existing initiatives and train farm owners to maximize the sector's potential. Finally, the study emphasizes the importance of improving the sustainability of agrotourism practices, given the significant impact tourists have noted on the environment. It concludes that agrotourism in Los Ríos offers not only authentic experiences but also has the potential to drive local economic development and conserve natural and cultural resources. The recommendations derived from this research will serve as a foundation for future actions and studies in the field of sustainable tourism. | es_ES |
| dc.description | This study focuses on analyzing tourists' perceptions of agrotourism in the Los Ríos province of Ecuador, a region rich in agricultural and cultural diversity. Using a mixed-methods approach that combines quantitative and qualitative techniques, the study aims to identify areas with the highest agrotourism activity and determine strategies to promote its growth. A clear distinction is made between agrotourism and rural tourism, highlighting that agrotourism offers visitors the opportunity to actively participate in the daily activities of farms, thereby enriching their experience. The results indicate that the southern part of the province is the most significant for tourists interested in agrotourism. Various methodological strategies, including interviews and surveys, were employed for data collection, providing valuable insights into visitors' motivations and expectations. This analysis not only enhances the understanding of agrotourism but also underscores the need to formalize existing initiatives and train farm owners to maximize the sector's potential. Finally, the study emphasizes the importance of improving the sustainability of agrotourism practices, given the significant impact tourists have noted on the environment. It concludes that agrotourism in Los Ríos offers not only authentic experiences but also has the potential to drive local economic development and conserve natural and cultural resources. The recommendations derived from this research will serve as a foundation for future actions and studies in the field of sustainable tourism. | es_ES |
| dc.description.abstract | Este estudio se enfoca en analizar la percepción de los turistas sobre el agroturismo en la provincia de Los Ríos, Ecuador, una región con una rica diversidad agrícola y cultural. Utilizando un enfoque metodológico mixto que combina técnicas cuantitativas y cualitativas, se busca identificar las áreas con mayor actividad agroturística y determinar las estrategias para fomentar su crecimiento. Se establece una distinción clara entre agroturismo y turismo rural, destacando que el agroturismo ofrece a los visitantes la oportunidad de participar activamente en las actividades cotidianas de las haciendas, enriqueciendo así su experiencia. Los resultados muestran que la zona sur de la provincia es la más relevante para los turistas interesados en el agroturismo. Se emplearon diversas estrategias metodológicas para la recolección de datos, como entrevistas y encuestas, que proporcionaron información valiosa sobre las motivaciones y expectativas de los visitantes. Este análisis no solo mejora la comprensión del agroturismo, sino que también resalta la necesidad de formalizar las iniciativas actuales y capacitar a los propietarios de haciendas para maximizar el potencial del sector. Finalmente, el estudio destaca la importancia de mejorar la sostenibilidad de las prácticas agroturísticas, dado el impacto significativo que los turistas han señalado en el entorno. Se concluye que el agroturismo en Los Ríos no solo ofrece experiencias auténticas, sino que también puede ser un motor para el desarrollo económico local y la conservación de los recursos naturales y culturales. Las recomendaciones derivadas de esta investigación servirán de base para futuras acciones y estudios en el campo del turismo sostenible. | es_ES |
| dc.format.extent | 51 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo | es_ES |
| dc.relation.ispartofseries | E-UTB-FCJSE-TURISMO-000067; | |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Agroturismo | es_ES |
| dc.subject | Turismo Rural | es_ES |
| dc.subject | Percepción Turística | es_ES |
| dc.subject.other | TURISMO | es_ES |
| dc.title | Análisis de la percepción de los turistas sobre el agroturismo en la provincia de Los Ríos – Ecuador 2024 | es_ES |
| dc.type | bachelorThesis | es_ES |
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