dc.contributor.advisor | MSC. LEMOS BELTRAN DANIEL | |
dc.contributor.author | ASPIAZU OLVERA KATTY JACKELINE | |
dc.contributor.author | MOLINA PÁRRAGA NICOLE XIOMARA | |
dc.date.accessioned | 2024-10-29T15:56:09Z | |
dc.date.available | 2024-10-29T15:56:09Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17700 | |
dc.description | The purpose of this research work is to know the shortcomings of digital content in the province of Los Ríos, to see how it affects rural tourism due to its limited promotion. For this purpose, interviews were conducted with owners and representatives of places that offer rural tourism in seven cantons of the province being them a representative sample to identify and analyze the failures in digital content and its impact on tourism development, the ultimate goal is to provide recommendations to improve the use of digital tools in the promotion of rural tourism. In addition, implement a self-learning and personal development thus achieving to establish knowledge about the tools and consider the essentials to disseminate information quickly and efficiently. | es_ES |
dc.description | The purpose of this research work is to know the shortcomings of digital content in the province of Los Ríos, to see how it affects rural tourism due to its limited promotion. For this purpose, interviews were conducted with owners and representatives of places that offer rural tourism in seven cantons of the province being them a representative sample to identify and analyze the failures in digital content and its impact on tourism development, the ultimate goal is to provide recommendations to improve the use of digital tools in the promotion of rural tourism. In addition, implement a self-learning and personal development thus achieving to establish knowledge about the tools and consider the essentials to disseminate information quickly and efficiently. | es_ES |
dc.description.abstract | El presente trabajo de investigación tiene como propósito conocer las falencias del contenido digital en la provincia de Los Ríos, ver cómo afecta al turismo rural por su limitada promoción. Para ello se realizaron entrevistas a propietarios y representantes de lugares que ofrezcan turismo rural en siete cantones de la provincia siendo ellos una muestra representativa para identificar y analizar las fallas en los contenidos digitales y su impacto en el desarrollo turístico, el objetivo final es proporcionar recomendaciones para mejorar el uso de herramientas digitales en la promoción del turismo rural. Además, implementar un auto aprendizaje y desarrollo personal logrando así establecer conocimientos acerca de las herramientas y considerar lo esencial para dar a conocer información de manera rápida y eficiente. | es_ES |
dc.format.extent | 119 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo | es_ES |
dc.relation.ispartofseries | TIC-UTB-FCJSE-TURISMO-000016 | |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Contenidos digitales | es_ES |
dc.subject | promoción turística | es_ES |
dc.subject | desarrollo turístico | es_ES |
dc.subject.other | TURISMO | es_ES |
dc.title | CONTENIDOS DIGITALES Y LA PROMOCIÓN DEL TURISMO RURAL EN LA PROVINCIA DE LOS RÍOS, AÑO 2024 | es_ES |
dc.type | bachelorThesis | es_ES |