Marketing estratégico en la Empresa “Comercializadora Buendía” en la ciudad de Babahoyo, de la provincia de Los Ríos periodo 2023.
| dc.contributor.advisor | Gaibor Gaibor, July Yojana | |
| dc.contributor.author | Silvera Rivera, Hugo Xavier | |
| dc.date.accessioned | 2024-09-26T20:30:56Z | |
| dc.date.available | 2024-09-26T20:30:56Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17388 | |
| dc.description | The present study is directed with the line of research financial, administrative, tax management, audit and control, marketing and commercialization, it will be carried out with all the officials of the company “Comercializadora Buendía”, which, this work will benefit the area academic and research career in commerce and administration as well as all people who have access to this project. The strategic plan allows a company to be more proactive, it is essential to be relevant and competitive in a market, the objective of this research is to analyze the strategic marketing of the company "COMERCIALIZADORA BUENDIA" in the Babahoyo Canton, Province of Los Ríos, during | es_ES |
| dc.description | The present study is directed with the line of research financial, administrative, tax management, audit and control, marketing and commercialization, it will be carried out with all the officials of the company “Comercializadora Buendía”, which, this work will benefit the area academic and research career in commerce and administration as well as all people who have access to this project. The strategic plan allows a company to be more proactive, it is essential to be relevant and competitive in a market, the objective of this research is to analyze the strategic marketing of the company "COMERCIALIZADORA BUENDIA" in the Babahoyo Canton, Province of Los Ríos, during | es_ES |
| dc.description.abstract | El presente estudio se encuentra direccionado con la línea de investigación gestión financiera, administrativa, tributaria, auditoría y control, marketing y comercialización, se llevará a cabo con todos los funcionarios de la empresa “Comercializadora Buendía”, lo cual, este trabajo beneficiará al área académica e investigativa de la carrera de comercio y administración como a todas las personas que tengan acceso a este proyecto. El plan estratégico permite a una empresa ser más proactiva es esencial para ser relevante y competitivo en un mercado , el objetivo de esta investigación es analizar el marketing estratégico de la empresa "COMERCIALIZADORA BUENDIA" en el Cantón Babahoyo, Provincia de Los Ríos, durante el periodo 2023, para aumentar su competitividad y rentabilidad en el mercado. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Plan estratégico | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Competitividad | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Marketing estratégico en la Empresa “Comercializadora Buendía” en la ciudad de Babahoyo, de la provincia de Los Ríos periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador