Estrategia publicitaria del Market pausa en la ciudad de Babahoyo en el periodo 2023.
| dc.contributor.advisor | Galeas Guijarro, Eduardo | |
| dc.contributor.author | Campi Troya, Leonela Estefanía | |
| dc.date.accessioned | 2024-09-25T14:27:03Z | |
| dc.date.available | 2024-09-25T14:27:03Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17335 | |
| dc.description | An advertising strategy is a plan designed to promote a product, service or brand through different media and tactics, with the aim of capturing the attention of the target audience and persuading them to take a specific action, such as buying a product or contracting a service, In the context of the Market Pausa in the city of Babahoyo during the period 2023, an advertising strategy involves the analysis and understanding of the local market, the identification of the target audience and the selection of the most effective communication channels to reach said audience. This process includes the definition of clear and measurable objectives, such as increasing brand recognition, increasing sales or promoting customer loyalty. In addition, the creative elements of the advertising campaign must be considered, ranging from the central message and the visual design to the choice of advertising formats and media, such as social networks, print ads, radio, television and outdoor advertising. The implementation of an advertising strategy also requires a detailed budget and temporal planning that ensures the coherence and consistency of the message over time. It is crucial to monitor and evaluate the results to adjust the strategy as necessary and ensure compliance with the established objectives. An effective advertising strategy for the Market Pausa in Babahoyo in 2023 is based on a deep knowledge of the market and the target audience, creating attractive messages and using the right channels to reach and persuade consumers. | es_ES |
| dc.description | An advertising strategy is a plan designed to promote a product, service or brand through different media and tactics, with the aim of capturing the attention of the target audience and persuading them to take a specific action, such as buying a product or contracting a service, In the context of the Market Pausa in the city of Babahoyo during the period 2023, an advertising strategy involves the analysis and understanding of the local market, the identification of the target audience and the selection of the most effective communication channels to reach said audience. This process includes the definition of clear and measurable objectives, such as increasing brand recognition, increasing sales or promoting customer loyalty. In addition, the creative elements of the advertising campaign must be considered, ranging from the central message and the visual design to the choice of advertising formats and media, such as social networks, print ads, radio, television and outdoor advertising. The implementation of an advertising strategy also requires a detailed budget and temporal planning that ensures the coherence and consistency of the message over time. It is crucial to monitor and evaluate the results to adjust the strategy as necessary and ensure compliance with the established objectives. An effective advertising strategy for the Market Pausa in Babahoyo in 2023 is based on a deep knowledge of the market and the target audience, creating attractive messages and using the right channels to reach and persuade consumers. | es_ES |
| dc.description.abstract | Una estrategia publicitaria es un plan diseñado para promocionar un producto, servicio o marca a través de diferentes medios y tácticas, con el objetivo de captar la atención del público objetivo y persuadirlo a realizar una acción específica, como comprar un producto o contratar un servicio, en el contexto del Market Pausa en la ciudad de Babahoyo durante el período 2023, una estrategia publicitaria implica el análisis y la comprensión del mercado local, la identificación del público objetivo y la selección de los canales de comunicación más efectivos para llegar a dicho público. Este proceso incluye la definición de objetivos claros y medibles, como aumentar el reconocimiento de la marca, incrementar las ventas o fomentar la lealtad del cliente, además, se deben considerar los elementos creativos de la campaña publicitaria, que abarcan desde el mensaje central y el diseño visual hasta la elección de los formatos y medios publicitarios, como redes sociales, anuncios impresos, radio, televisión y publicidad exterior. La implementación de una estrategia publicitaria también requiere de un presupuesto detallado y una planificación temporal que asegure la coherencia y consistencia del mensaje a lo largo del tiempo. Es crucial realizar un seguimiento y evaluación de los resultados para ajustar la estrategia según sea necesario y asegurar el cumplimiento de los objetivos establecidos una estrategia publicitaria efectiva para el Market Pausa en Babahoyo en 2023 se basa en un conocimiento profundo del mercado y el público objetivo, la creación de mensajes atractivos y la utilización de los canales adecuados para alcanzar y persuadir a los consumidores. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Digital | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Innovación | es_ES |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategia publicitaria del Market pausa en la ciudad de Babahoyo en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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