Satisfacción del cliente y su influencia en la rentabilidad de la Empresa "Lencería y Complemento del Hogar" de la ciudad de Babahoyo, en el periodo 2023.
| dc.contributor.advisor | Toscano Ruiz, Darwin Fabian | |
| dc.contributor.author | Filian Anastacio, Juan Vicente | |
| dc.date.accessioned | 2024-09-02T03:49:23Z | |
| dc.date.available | 2024-09-02T03:49:23Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17098 | |
| dc.description | The project titled “Customer Satisfaction and its Influence on the Profitability of the Lingerie and Home Accessories Company in Babahoyo for the Year 2023” analyzes the relationship between customer satisfaction and business profitability. Starting from the hypothesis of a significant positive relationship, surveys were conducted on a representative sample of households in Babahoyo and in-depth interviews. The methodology combined qualitative and quantitative methods, focusing on measuring product quality, customer service, value for money, and the overall shopping experience. The results showed that product quality and value for money are crucial for customer satisfaction and that better customer service and complaint management are essential to increasing loyalty. A positive correlation was found between customer satisfaction and profitability, confirming that improving the customer experience is vital for sustainable growth and higher profitability. Strategies such as loyalty programs, service quality improvements, and personalized customer service are proposed. In conclusion, customer satisfaction is key to the profitability and long-term success of the Lingerie and Home Accessories Company. Implementing customer-focused strategies will improve financial performance and consolidate the company's presence in the Babahoyo market. | es_ES |
| dc.description | The project titled “Customer Satisfaction and its Influence on the Profitability of the Lingerie and Home Accessories Company in Babahoyo for the Year 2023” analyzes the relationship between customer satisfaction and business profitability. Starting from the hypothesis of a significant positive relationship, surveys were conducted on a representative sample of households in Babahoyo and in-depth interviews. The methodology combined qualitative and quantitative methods, focusing on measuring product quality, customer service, value for money, and the overall shopping experience. The results showed that product quality and value for money are crucial for customer satisfaction and that better customer service and complaint management are essential to increasing loyalty. A positive correlation was found between customer satisfaction and profitability, confirming that improving the customer experience is vital for sustainable growth and higher profitability. Strategies such as loyalty programs, service quality improvements, and personalized customer service are proposed. In conclusion, customer satisfaction is key to the profitability and long-term success of the Lingerie and Home Accessories Company. Implementing customer-focused strategies will improve financial performance and consolidate the company's presence in the Babahoyo market. | es_ES |
| dc.description.abstract | El proyecto titulado “Satisfacción del cliente y su influencia en la rentabilidad de la empresa Lencería y Complemento del Hogar de la ciudad de Babahoyo en el período 2023” analiza la relación entre la satisfacción del cliente y la rentabilidad empresarial. Partiendo de la hipótesis de una relación positiva significativa, se realizaron encuestas a una muestra representativa de hogares en Babahoyo y entrevistas en profundidad. La metodología combinó métodos cualitativos y cuantitativos, centrados en medir la calidad del producto, el servicio al cliente, la relación calidad-precio y la experiencia de compra. Los resultados demostraron que la calidad del producto y la relación calidad-precio son cruciales para la satisfacción del cliente, y que una mejor atención al cliente y gestión de quejas son esenciales para incrementar la lealtad. Se encontró una correlación positiva entre la satisfacción del cliente y la rentabilidad, confirmando que mejorar la experiencia del cliente es vital para un crecimiento sostenible y mayor rentabilidad. Se proponen estrategias como programas de fidelización, mejoras en la calidad del servicio y personalización en la atención al cliente. En conclusión, la satisfacción del cliente es clave para la rentabilidad y el éxito a largo plazo de la empresa Lencería y Complemento del Hogar. Implementar estrategias centradas en el cliente mejorará el desempeño financiero y consolidará la presencia de la empresa en el mercado de Babahoyo. | es_ES |
| dc.format.extent | 118 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.title | Satisfacción del cliente y su influencia en la rentabilidad de la Empresa "Lencería y Complemento del Hogar" de la ciudad de Babahoyo, en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador