Satisfacción al usuario en la Cooperativa de Transporte “Cia Isla de Bejucal” del Cantón Baba, en el periodo 2023.
| dc.contributor.advisor | Huilcapi Masacón, Magdalena Rosario | |
| dc.contributor.author | Arriciaga Botto, Esteban Adonis | |
| dc.date.accessioned | 2024-08-21T21:35:38Z | |
| dc.date.available | 2024-08-21T21:35:38Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/16993 | |
| dc.description | In the case study on the transport cooperative "Cía. Isla De Bejucal" in Cantón Baba, the focus has been on developing strategies to improve customer satisfaction and thus increase sales. The analysis seeks to keep current customers satisfied and loyal, reducing the need for investment in attracting new customers, resulting in greater long-term profitability. The goal is to motivate the owner to implement tactics that ensure high user satisfaction by solving the problems identified in the study. The survey of regular customers provided suggestions for improving satisfaction. It was concluded that by prioritizing user satisfaction, the cooperative will be able to improve its reputation, establish personalized and constant communication with clients, generate recommendations and referrals, optimize financial resources, and reduce expenses in advertising campaigns. It is expected that these strategies will contribute to an increase in profits by having a satisfied and committed customer base. | es_ES |
| dc.description | In the case study on the transport cooperative "Cía. Isla De Bejucal" in Cantón Baba, the focus has been on developing strategies to improve customer satisfaction and thus increase sales. The analysis seeks to keep current customers satisfied and loyal, reducing the need for investment in attracting new customers, resulting in greater long-term profitability. The goal is to motivate the owner to implement tactics that ensure high user satisfaction by solving the problems identified in the study. The survey of regular customers provided suggestions for improving satisfaction. It was concluded that by prioritizing user satisfaction, the cooperative will be able to improve its reputation, establish personalized and constant communication with clients, generate recommendations and referrals, optimize financial resources, and reduce expenses in advertising campaigns. It is expected that these strategies will contribute to an increase in profits by having a satisfied and committed customer base. | es_ES |
| dc.description.abstract | En el estudio de caso sobre la cooperativa de transporte “Cía. Isla De Bejucal” del Cantón Baba, se ha enfocado en desarrollar estrategias para mejorar la satisfacción del cliente y así aumentar las ventas. El análisis busca mantener a los usuarios actuales satisfechos y leales, reduciendo la necesidad de inversiones en la captación de nuevos clientes, lo que resulta en una mayor rentabilidad a largo plazo. El objetivo es motivar al propietario a implementar tácticas que aseguren una alta satisfacción del usuario, resolviendo los problemas identificados en el estudio. La encuesta realizada a los clientes habituales proporcionó sugerencias para mejorar la satisfacción. Se concluyó que, al priorizar la satisfacción del usuario, la cooperativa podrá mejorar su reputación, establecer una comunicación personalizada y constante con los usuarios, generar recomendaciones y referencias, optimizar recursos financieros y reducir gastos en campañas publicitarias. Se espera que estas estrategias contribuyan a un incremento en las ganancias al contar con una base de clientes satisfechos y comprometidos. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Capacitación | es_ES |
| dc.subject | Usuarios | es_ES |
| dc.subject | Transporte | es_ES |
| dc.subject | Estrategia | es_ES |
| dc.title | Satisfacción al usuario en la Cooperativa de Transporte “Cia Isla de Bejucal” del Cantón Baba, en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador