Atención al cliente en Mini Market Xavier Ruedas 24/7 de la ciudad de Babahoyo, en el periodo 2023.
| dc.contributor.advisor | Vanegas Rodríguez, Vicente Valentino | |
| dc.contributor.author | Vera Verdezoto, Estefanía Brigitte | |
| dc.date.accessioned | 2024-04-02T00:11:14Z | |
| dc.date.available | 2024-04-02T00:11:14Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15886 | |
| dc.description | Customer service is a crucial aspect for business success, influencing customer perception and loyalty to the company. This study addresses customer service at the Xavier Rueda Mini Market, highlighting its importance and analyzing strategies to improve it. The Mini Market Xavier Rueda is dedicated to the sale of food products, alcoholic beverages and other essential items in Babahoyo, province of Los Ríos. Despite its long history in the market, it faces challenges in customer service. Customer satisfaction is critical to business success as it influences market perception and marketing strategies. A qualitative and quantitative methodological approach was adopted, combining surveys and interviews to collect information on customer service. The results revealed areas of opportunity in service efficiency, such as service time management and staff training. The findings obtained were discussed, identifying challenges in customer service and the company's commitment to continuous improvement. Conclusions were reached about the importance of implementing measures to improve service quality, such as staff training and the implementation of more efficient time management systems. Literature sources and additional documents, such as survey questionnaires and interview transcripts, are included to support the study. | es_ES |
| dc.description | Customer service is a crucial aspect for business success, influencing customer perception and loyalty to the company. This study addresses customer service at the Xavier Rueda Mini Market, highlighting its importance and analyzing strategies to improve it. The Mini Market Xavier Rueda is dedicated to the sale of food products, alcoholic beverages and other essential items in Babahoyo, province of Los Ríos. Despite its long history in the market, it faces challenges in customer service. Customer satisfaction is critical to business success as it influences market perception and marketing strategies. A qualitative and quantitative methodological approach was adopted, combining surveys and interviews to collect information on customer service. The results revealed areas of opportunity in service efficiency, such as service time management and staff training. The findings obtained were discussed, identifying challenges in customer service and the company's commitment to continuous improvement. Conclusions were reached about the importance of implementing measures to improve service quality, such as staff training and the implementation of more efficient time management systems. Literature sources and additional documents, such as survey questionnaires and interview transcripts, are included to support the study. | es_ES |
| dc.description.abstract | La atención al cliente es un aspecto crucial para el éxito empresarial, influyendo en la percepción del cliente y su lealtad hacia la empresa. En este estudio se aborda la atención al cliente en el Mini Market Xavier Rueda, destacando su importancia y analizando estrategias para mejorarla. El Mini Market Xavier Rueda se dedica a la venta de productos alimenticios, bebidas alcohólicas y otros artículos de primera necesidad en Babahoyo, provincia de Los Ríos. A pesar de su larga trayectoria en el mercado, enfrenta desafíos en la atención al cliente. La satisfacción del cliente es fundamental para el éxito empresarial, ya que influye en la percepción del mercado y en las estrategias de comercialización. Se adoptó un enfoque metodológico cualitativo y cuantitativo, combinando encuestas y entrevistas para recopilar información sobre la atención al cliente. Los resultados revelaron áreas de oportunidad en la eficiencia del servicio, como la gestión del tiempo de atención y la capacitación del personal. Se discutieron los hallazgos obtenidos, identificando desafíos en la atención al cliente y el compromiso de la empresa con la mejora continua. Se llegó a conclusiones sobre la importancia de implementar medidas para mejorar la calidad del servicio, como la capacitación del personal y la implementación de sistemas de gestión del tiempo más eficientes. Se incluyen fuentes bibliográficas y documentos adicionales, como cuestionarios de encuestas y transcripciones de entrevistas, que respaldan el estudio. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Insatisfacción | es_ES |
| dc.subject | Mejora | es_ES |
| dc.subject | Retroalimentación | es_ES |
| dc.title | Atención al cliente en Mini Market Xavier Ruedas 24/7 de la ciudad de Babahoyo, en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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