Marketing digital en el Almacén Babahoyo en la ciudad de Babahoyo, periodo 2023.
| dc.contributor.advisor | Toscano Ruiz, Darwin Fabian | |
| dc.contributor.author | Santillán Avilés, Marcia Anahis | |
| dc.date.accessioned | 2024-03-28T22:24:23Z | |
| dc.date.available | 2024-03-28T22:24:23Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15872 | |
| dc.description | Digital marketing currently plays a fundamental role for companies that want to reach a broader audience in the market and be able to stand out from the competition that does not yet use this medium, which is why this study was carried out, the objective of which is to analyze digital marketing. as a tool to position the Babahoyo Store, with the purpose of determining the main shortcomings of its content within social networks through a descriptive approach offering a detailed vision of the current market. The research techniques used are qualitative and quantitative, including a survey applied to clients. The results obtained indicated that the digital marketing carried out in the company lacks symmetry in the implementation of its digital marketing, evidencing inadequate use of its social networks, that is, they are not taking advantage of it, for this reason it is recommended that they rethink their strategies in order to do so. be able to achieve the expected positioning. | es_ES |
| dc.description | Digital marketing currently plays a fundamental role for companies that want to reach a broader audience in the market and be able to stand out from the competition that does not yet use this medium, which is why this study was carried out, the objective of which is to analyze digital marketing. as a tool to position the Babahoyo Store, with the purpose of determining the main shortcomings of its content within social networks through a descriptive approach offering a detailed vision of the current market. The research techniques used are qualitative and quantitative, including a survey applied to clients. The results obtained indicated that the digital marketing carried out in the company lacks symmetry in the implementation of its digital marketing, evidencing inadequate use of its social networks, that is, they are not taking advantage of it, for this reason it is recommended that they rethink their strategies in order to do so. be able to achieve the expected positioning. | es_ES |
| dc.description.abstract | El marketing digital en la actualidad desempeña un papel fundamental para las empresa que desea alcanzar un público más amplio en el mercado y poder sobresalir de la competencia que aun no utiliza este medio es por ese que se realizó este estudio cuyo objetivo es analizar el marketing digital como una herramienta para posicionar al Almacén Babahoyo, con la finalidad de determinar las principales falencia de sus contenido dentro de las redes sociales mediante un enfoque descriptivo ofreciendo una visión detallada del mercado actual. Las técnicas de investigación que se emplearon son cualitativa y cuantitativa incluyendo una encuesta aplicada a los clientes. Los resultados obtenidos indicaron que el marketing digital llevado a cabo en la empresa carece de simetría en la implementación de su marketing digital evidenciando un inadecuado uso a sus redes sociales es decir no la están aprovechando, por tal motivo se le recomienda replantear sus estrategias para así poder alcázar el posicionamiento esperado. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing Digital | es_ES |
| dc.subject | Público | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Marketing digital en el Almacén Babahoyo en la ciudad de Babahoyo, periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador