Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023.
| dc.contributor.advisor | Nivela Icaza, José María | |
| dc.contributor.author | Moran Villamar, Orlin Yeremy | |
| dc.date.accessioned | 2024-03-28T05:09:28Z | |
| dc.date.available | 2024-03-28T05:09:28Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15850 | |
| dc.description | The following case study presented problems consistent with the management of customers in the company AMG Internet of the canton Vinces during the period 2023. The problem was related to the need to address the issue of customer retention presented by the aforementioned entity. The justification narrates the importance of carrying out strategies applied in costumer management for customer retention. In order to comply with all that was proposed, different methodologies were applied, among which are the SWOT matrix that allows us to perform an internal and external analysis of the company. The results revealed that AMG Internet has shortcomings in customer retention, which could be solved by applying new strategies. | es_ES |
| dc.description | The following case study presented problems consistent with the management of customers in the company AMG Internet of the canton Vinces during the period 2023. The problem was related to the need to address the issue of customer retention presented by the aforementioned entity. The justification narrates the importance of carrying out strategies applied in costumer management for customer retention. In order to comply with all that was proposed, different methodologies were applied, among which are the SWOT matrix that allows us to perform an internal and external analysis of the company. The results revealed that AMG Internet has shortcomings in customer retention, which could be solved by applying new strategies. | es_ES |
| dc.description.abstract | En el siguiente estudio de casos se presentó problemas coherentes con la gestión de clientes en la empresa AMG Internet del cantón Vinces durante el periodo 2023. El problema se relacionó con la necesidad de tratar el tema de la retención de clientes que presenta la entidad antes mencionada. La justificación narra la importancia de llevar estrategias que permitan la retención de los clientes. El objetivo principal trata de analizar la efectividad de las estrategias aplicadas en la gestión de clientes, para la retención de los clientes. Para cumplir con todo lo que se planteó, se aplicó diferentes metodologías, entre las cuales están la matriz FODA que nos permite realizar un análisis tanto interno como externo de la empresa. Los resultados revelaron que AMG Internet cuenta con falencias en la retención de clientes, que podrían ser solucionadas mediante la aplicación de estrategias nuevas. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Retención | es_ES |
| dc.subject | Internet | es_ES |
| dc.title | Estrategias aplicadas en la gestión de clientes en AMG Internet en el cantón Vinces durante el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador