dc.contributor.advisor | Moran Rodríguez, Susana | |
dc.contributor.author | Minga Montece, Brando Alexander | |
dc.date.accessioned | 2024-03-28T04:21:45Z | |
dc.date.available | 2024-03-28T04:21:45Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15846 | |
dc.description | Customer service in a hardware store is crucial for ensuring customer satisfaction and the long-term success of the business. The case study examined the significance of customer expectations and how they can significantly impact poor customer engagement and business outcomes if improvements are not made in customer service and marketing campaign implementation, as well as adaptation to modern consumer needs with digital tools. Our analysis demonstrates that exceptional customer service not only fosters customer retention but can also enhance customer loyalty and result in positive reviews, consequently attracting new customers. To achieve outstanding customer service, it is imperative that hardware store employees are well-prepared, friendly, attentive, and readily available to assist customers at all times. Employee Training: Providing employees with appropriate training in customer service, including communication skills, problem-solving abilities, and product knowledge, is essential. A well-prepared staff member can offer expert advice and guidance to customers, significantly enhancing business efforts by maximizing employee competency in resolving customer issues promptly and effectively. | es_ES |
dc.description | Customer service in a hardware store is crucial for ensuring customer satisfaction and the long-term success of the business. The case study examined the significance of customer expectations and how they can significantly impact poor customer engagement and business outcomes if improvements are not made in customer service and marketing campaign implementation, as well as adaptation to modern consumer needs with digital tools. Our analysis demonstrates that exceptional customer service not only fosters customer retention but can also enhance customer loyalty and result in positive reviews, consequently attracting new customers. To achieve outstanding customer service, it is imperative that hardware store employees are well-prepared, friendly, attentive, and readily available to assist customers at all times. Employee Training: Providing employees with appropriate training in customer service, including communication skills, problem-solving abilities, and product knowledge, is essential. A well-prepared staff member can offer expert advice and guidance to customers, significantly enhancing business efforts by maximizing employee competency in resolving customer issues promptly and effectively. | es_ES |
dc.description.abstract | La atención al cliente en una ferretería es un aire primordial para garantizar la satisfacción del cliente y el éxito a largo plazo del negocio. En el estudio de caso, hemos examinado detalladamente la gravedad de la expectación al cliente y cómo puede pasmar verdaderamente en la tentativa impreciso del cliente y en los resultados comerciales si no se implementan algunas mejoras en la atención como también en la implementación de campañas de marketing y todo lo relacionado, adaptación a las modernas necesidades del consumidor hoy en día con herramientas digitales. Nuestra disección revela que una atención al cliente excepcional no solo conduce a la retención de clientes existentes, sino que incluso puede agrandar la franqueza del cliente y originar informes positivos, lo que a su oportunidad puede granjearse a nuevos clientes. Para obtener una expectación al cliente sobresaliente, es central que el personal de la ferretería esté perfectamente preparado, sea amable, afectuoso y esté conveniente a sustentar en todo momento. Capacitación del personal es central dar a los empleados la capacitación adecuada en atención al cliente, incluyendo habilidades de comunicación, intrepidez de problemas y sapiencia de existencias. Un unilateral perfectamente preparado puede inaugurar asesoramiento avanzado y giro a los clientes, lo que sería una bonificación significativamente su tentativa de negocio aumentará considerablemente maximizando su competencia por las cualidades de sus empleados al momento de resolver problemas cuando el cliente lo requiera. | es_ES |
dc.format.extent | 62 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Marketing | es_ES |
dc.subject | Cliente | es_ES |
dc.subject | Habilidades | es_ES |
dc.subject | Problemas | es_ES |
dc.subject | Competencia | es_ES |
dc.title | Atención al cliente en la Ferretería Don Víctor en la ciudad de Babahoyo, periodo 2023. | es_ES |
dc.type | bachelorThesis | es_ES |