Marketing comercial del Almacén Montoya en el Cantón Vinces durante, el periodo 2023.
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Mendoza Carriel, Ether Morony | |
| dc.date.accessioned | 2024-03-28T03:56:31Z | |
| dc.date.available | 2024-03-28T03:56:31Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15844 | |
| dc.description | The present case study titled “Commercial marketing of the Montoya warehouse in the Vinces canton during the period 2023” dedicated to the purchase and retail sale of household items, the purpose is to analyze marketing strategies, customer satisfaction and sales techniques, which will allow the determination of various factors that support the activity plan with the purpose of giving recommendations with the aim of improving sales in the warehouse. With the purpose of fulfilling to achieve the stated objectives, data collection techniques such as customer surveys and an interview with the manager were used to have a better overview of the situation. problems faced by the Montoya warehouse, to then make a better decision about commercial marketing. | es_ES |
| dc.description | The present case study titled “Commercial marketing of the Montoya warehouse in the Vinces canton during the period 2023” dedicated to the purchase and retail sale of household items, the purpose is to analyze marketing strategies, customer satisfaction and sales techniques, which will allow the determination of various factors that support the activity plan with the purpose of giving recommendations with the aim of improving sales in the warehouse. With the purpose of fulfilling to achieve the stated objectives, data collection techniques such as customer surveys and an interview with the manager were used to have a better overview of the situation. problems faced by the Montoya warehouse, to then make a better decision about commercial marketing. | es_ES |
| dc.description.abstract | El presente estudio de caso titulado “Marketing comercial del almacén Montoya en el cantón Vinces durante el periodo 2023” dedicados a la compra y venta al por menor de artículos para el hogar, se tiene como finalidad analizar las estrategias de marketing, la satisfacción de los clientes y las técnicas de ventas, lo cual permitirá la determinación de diversos factores que sustentan el plan de actividades con el propósito de dar recomendaciones con el objetivo de mejorar las ventas en el almacén. Con el propósito de cumplir los objetivos planteados se utilizó técnicas de recolección de datos como encuestas a los clientes y una entrevista al gerente para así tener un mejor panorama de la situación problemática que enfrenta el almacén Montoya, para luego hacer una mejor toma de decisión acerca del marketing comercial. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Competencia | es_ES |
| dc.subject | Almacenamiento | es_ES |
| dc.subject | Estancamiento | es_ES |
| dc.title | Marketing comercial del Almacén Montoya en el Cantón Vinces durante, el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador