Atención al cliente en el Comercial “Solano” de la ciudad de Babahoyo, periodo 2023.
| dc.contributor.advisor | Mora Aristega, Julio Ernesto | |
| dc.contributor.author | Martínez Tarira, Noe Moisés | |
| dc.date.accessioned | 2024-03-28T03:05:12Z | |
| dc.date.available | 2024-03-28T03:05:12Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15841 | |
| dc.description | Customer service plays a crucial role in the success of any company, and the case study of the paint company "SOLANO" in the city of Babahoyo during the period 2022 offers a unique insight into how effective management of this aspect can Make a Difference. This study examines SOLANO's customer service strategy and execution, focusing on its commitment to excellence and customer satisfaction. The commercial has demonstrated a firm commitment to quality in its products and services, but its emphasis on customer service has been especially notable. During the study period, the company has implemented a proactive approach to understand the needs and expectations of its customers in the paint sector. Staff training has been a priority for SOLANO, with an emphasis on empathy and problem solving. Customer service representatives have received extensive training on products, colors and applications, which has significantly improved the ability to provide expert advice. This proactive approach has not only strengthened the relationship with existing clients, but has also contributed to the acquisition of new clients through positive referrals. Furthermore, SOLANO has integrated modern technologies to improve customer experience. The implementation of online platforms and mobile applications has made it easier for customers to place orders, inventory inquiries and track deliveries. This technological approach has optimized operational efficiency and contributed to a more satisfying customer experience. SOLANO's social commitment through community programs and local sponsorships, the company has built an image of social responsibility that resonates with its customers in Babahoyo. | es_ES |
| dc.description | Customer service plays a crucial role in the success of any company, and the case study of the paint company "SOLANO" in the city of Babahoyo during the period 2022 offers a unique insight into how effective management of this aspect can Make a Difference. This study examines SOLANO's customer service strategy and execution, focusing on its commitment to excellence and customer satisfaction. The commercial has demonstrated a firm commitment to quality in its products and services, but its emphasis on customer service has been especially notable. During the study period, the company has implemented a proactive approach to understand the needs and expectations of its customers in the paint sector. Staff training has been a priority for SOLANO, with an emphasis on empathy and problem solving. Customer service representatives have received extensive training on products, colors and applications, which has significantly improved the ability to provide expert advice. This proactive approach has not only strengthened the relationship with existing clients, but has also contributed to the acquisition of new clients through positive referrals. Furthermore, SOLANO has integrated modern technologies to improve customer experience. The implementation of online platforms and mobile applications has made it easier for customers to place orders, inventory inquiries and track deliveries. This technological approach has optimized operational efficiency and contributed to a more satisfying customer experience. SOLANO's social commitment through community programs and local sponsorships, the company has built an image of social responsibility that resonates with its customers in Babahoyo. | es_ES |
| dc.description.abstract | La atención al cliente desempeña un papel crucial en el éxito de cualquier empresa, y el caso de estudio de la empresa Comercial "SOLANO" en la ciudad de Babahoyo durante el período 2023 ofrece una visión única sobre cómo una gestión efectiva de este aspecto puede marcar la diferencia. En este estudio, se examina la estrategia y ejecución de la atención al cliente por parte del Comercial SOLANO, centrándose en su compromiso con la excelencia y la satisfacción del cliente. El comercial ha demostrado un compromiso firme con la calidad en sus productos y servicios, pero su énfasis en la atención al cliente ha sido especialmente notable. Durante el período de estudio, la empresa ha implementado un enfoque proactivo para comprender las necesidades y expectativas de sus clientes en el sector de pinturas. La capacitación del personal ha sido una prioridad para SOLANO, con un énfasis en la empatía y la resolución de problemas. Los representantes de atención al cliente han recibido formación exhaustiva sobre los productos, colores y aplicaciones, lo que ha mejorado significativamente la capacidad de proporcionar asesoramiento experto. Este enfoque proactivo no solo ha fortalecido la relación con los clientes existentes, sino que también ha contribuido a la captación de nuevos clientes a través de recomendaciones positivas. Además, SOLANO ha integrado tecnologías modernas para mejorar la experiencia del cliente. La implementación de plataformas en línea y aplicaciones móviles ha facilitado a los clientes la realización de pedidos, consultas de inventario y seguimiento de entregas. Este enfoque tecnológico ha optimizado la eficiencia operativa y ha contribuido a una experiencia de cliente más satisfactoria. El compromiso social de SOLANO a través de programas comunitarios y patrocinios locales, la empresa ha construido una imagen de responsabilidad social que resuena con sus clientes en Babahoyo. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Capacitación | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Servicio | es_ES |
| dc.title | Atención al cliente en el Comercial “Solano” de la ciudad de Babahoyo, periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador