La gestión de marketing y las ventas en la Empresa Parabrisas Hugo Car de la ciudad de Babahoyo en el año 2023.
| dc.contributor.advisor | Guillin Nuñez, Milton Eduardo | |
| dc.contributor.author | Gavilanes Sánchez, Karen Nicole | |
| dc.date.accessioned | 2024-03-28T00:28:49Z | |
| dc.date.available | 2024-03-28T00:28:49Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15830 | |
| dc.description | In the present study, marketing management and its impact on sales were addressed in the context of the Parabrisas Hugo Car company located in the city of Babahoyo. The main motivation for this research was the need to understand in depth how marketing management Marketing influences this company's sales and ultimately its business success. The general objective of the study was raised with the purpose of determining in a rigorous and systematic way the incidence of marketing management on the sales of Parabrisas Hugo Car. To achieve this objective, the hypothetical deductive method was applied, which was structured around to three specific interconnected objectives. Firstly, a thorough diagnosis of the current situation of marketing and sales management in the Parabrisas Hugo Car company was carried out, in order to identify strengths and areas for improvement. A solid theoretical foundation was then carried out, which provided a robust conceptual basis for understanding marketing and sales management in the context of this specific company. This phase made it possible to establish connections between theory and practice, which was essential for the formulation of appropriate marketing management strategies, the third specific objective. The results obtained from the research supported the proposed hypothesis, demonstrating conclusively that marketing management significantly affects the sales of the company Parabrisas Hugo Car. In addition, specific and effective marketing management strategies were developed that were adapted to the needs and characteristics of the company, which represents a significant advance in improving its performance in the Babahoyo market. | es_ES |
| dc.description | In the present study, marketing management and its impact on sales were addressed in the context of the Parabrisas Hugo Car company located in the city of Babahoyo. The main motivation for this research was the need to understand in depth how marketing management Marketing influences this company's sales and ultimately its business success. The general objective of the study was raised with the purpose of determining in a rigorous and systematic way the incidence of marketing management on the sales of Parabrisas Hugo Car. To achieve this objective, the hypothetical deductive method was applied, which was structured around to three specific interconnected objectives. Firstly, a thorough diagnosis of the current situation of marketing and sales management in the Parabrisas Hugo Car company was carried out, in order to identify strengths and areas for improvement. A solid theoretical foundation was then carried out, which provided a robust conceptual basis for understanding marketing and sales management in the context of this specific company. This phase made it possible to establish connections between theory and practice, which was essential for the formulation of appropriate marketing management strategies, the third specific objective. The results obtained from the research supported the proposed hypothesis, demonstrating conclusively that marketing management significantly affects the sales of the company Parabrisas Hugo Car. In addition, specific and effective marketing management strategies were developed that were adapted to the needs and characteristics of the company, which represents a significant advance in improving its performance in the Babahoyo market. | es_ES |
| dc.description.abstract | En el presente estudio, se abordó la gestión de marketing y su impacto en las ventas en el contexto de la empresa Parabrisas Hugo Car ubicada de la ciudad de Babahoyo La motivación principal de esta investigación radicó en la necesidad de comprender en profundidad cómo la gestión de marketing influye en las ventas de esta empresa y, en última instancia, en su éxito comercial. El objetivo general del estudio se planteó con el propósito de determinar de manera rigurosa y sistemática la incidencia de la gestión de marketing en las ventas de Parabrisas Hugo Car. Para alcanzar este objetivo, se aplicó el método hipotético deductivo, el cual se estructuró en torno a tres objetivos específicos interconectados. En primer lugar, se realizó un minucioso diagnóstico de la situación actual de la gestión de marketing y las ventas en la empresa Parabrisas Hugo Car, con el fin de identificar fortalezas y áreas de mejora. Seguidamente, se llevó a cabo una fundamentación teórica sólida, que proporcionó una base conceptual robusta para comprender la gestión de marketing y las ventas en el contexto de esta empresa específica. Esta fase permitió establecer conexiones entre la teoría y la práctica, lo cual resultó esencial para la formulación de estrategias de gestión de marketing adecuadas, el tercer objetivo específico. Los resultados obtenidos de la investigación respaldaron la hipótesis planteada, demostrando de manera concluyente que la gestión de marketing incide de manera significativa en las ventas de la empresa Parabrisas Hugo Car. Además, se desarrollaron estrategias de gestión de marketing específicas y efectivas que se adaptaron a las necesidades y características de la empresa, lo que representa un avance significativo en la mejora de su desempeño en el mercado de Babahoyo. | es_ES |
| dc.format.extent | 53 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de marketing | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Método hipotético deductivo | es_ES |
| dc.title | La gestión de marketing y las ventas en la Empresa Parabrisas Hugo Car de la ciudad de Babahoyo en el año 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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